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Account Based Marketing
Account-based marketing is the art of direct marketing to best-fit, high-value accounts.....
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Ad Blocking
Ad blocking is an act of preventing ads from appearing on the website....
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A/B Testing
A/B testing is comparing two alternatives of a web page or an app to arrive at the same conclusion.....
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B2B Marketing
B2B marketing is selling and advertising for products or services from one business to another busin....
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Call-to-Action (CTA)
Call-to-action is a message to prompt the visitor on the website for an immediate response like purc....
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Ad Fatigue
Ad Fatigue happens when users see your ad too many times, so they lose interest in....
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Ad Group
Ad Group refers to more than one ad created for the same target.....
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Ad Rank
Ad Rank is a metric that indicates on which search results page the ad is shown relative to other ad....
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Ad Servers
An Ad Server is a piece of advertising technology used by publishers, ad agencies, ad networks to ma....
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Ad Space
Ad Space is the place on the website where the ads will be displayed for online advertisements.....
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Ad Targeting
When an ad is placed in a specific place or for a specific audience for promoting visibility, it is ....
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Adsense
AdSense is a free-of-charge service from Google for website publishers who want to earn money by dis....
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Affiliate Manager
An affiliate manager is an individual who takes care of managing online affiliate publishers for adv....
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Affiliate Marketing
Affiliate marketing is an advertising model in which affiliates earn commission for generating more ....
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Click-Through Rate
click-through Rate is the number of clicks that your ad receives divided by the number of times the ....
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Closed Loop Marketing
Closed-loop marketing is a form of marketing analysis to improve ROI. It is a closed loop to describ....
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Consumer Sentiment
Consumer sentiment refers to consumer opinion on their financial health. It indicates how willing th....
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Content Strategy
Content Strategy is a process of creating content that drives key business objectives. It is a plan ....
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Conversion Rate
Definition Conversion Rate defines the number of users converted against the total number of users w....
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Cost Per Acquisition
Cost per Acquisition defines the cost of a customer that completes a specific action.....
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Backlink
Backlinks are links from one website to a page on another website. These are also called inbound lin....
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Banner Ads
A banner ad is the display ad that uses imagery to fascinate and attract the target audience. The go....
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Banner Blindness
Banner blindness refers to selective attention in which the users or web visitors ignore the banner.....
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Bounce Rate
A website bounce rate is the number of visitors that go off page after viewing only one page. The bo....
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Chief Marketing Officer (CMO)
Chief marketing officer is the appointed individual who is responsible for the organisation's market....
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