Glossary Inner - Noboru World

Net Promoter Score

Definition Net Promoter Score (NPS) is a metric used to measure customer loyalty and satisfaction to....

Niche Market

Niche Market Definition A niche market is a subset of a larger market with specific needs, preferenc....

Page Views

Page Views Definition Page views in marketing refer to the number of times a webpage has been viewed....

Ad Blocking

Ad blocking is an act of preventing ads from appearing on the website....

A/B Testing

A/B testing is comparing two alternatives of a web page or an app to arrive at the same conclusion.....

Account Based Marketing

Account-based marketing is the art of direct marketing to best-fit, high-value accounts.....

B2B Marketing

B2B marketing is selling and advertising for products or services from one business to another busin....

Call-to-Action (CTA)

Call-to-action is a message to prompt the visitor on the website for an immediate response like purc....

Ad Fatigue

Ad Fatigue happens when users see your ad too many times, so they lose interest in....

Ad Group

Ad Group refers to more than one ad created for the same target.....

Ad Rank

Ad Rank is a metric that indicates on which search results page the ad is shown relative to other ad....

Ad Servers

An Ad Server is a piece of advertising technology used by publishers, ad agencies, ad networks to ma....

Ad Space

Ad Space is the place on the website where the ads will be displayed for online advertisements.....

Ad Targeting

When an ad is placed in a specific place or for a specific audience for promoting visibility, it is ....

Adsense

AdSense is a free-of-charge service from Google for website publishers who want to earn money by dis....

Affiliate Manager

An affiliate manager is an individual who takes care of managing online affiliate publishers for adv....

Affiliate Marketing

Affiliate marketing is an advertising model in which affiliates earn commission for generating more ....

Click-Through Rate

click-through Rate is the number of clicks that your ad receives divided by the number of times the ....

Closed Loop Marketing

Closed-loop marketing is a form of marketing analysis to improve ROI. It is a closed loop to describ....

Consumer Sentiment

Consumer sentiment refers to consumer opinion on their financial health. It indicates how willing th....

Content Strategy

Content Strategy is a process of creating content that drives key business objectives. It is a plan ....

Conversion Rate

Definition Conversion Rate defines the number of users converted against the total number of users w....

Cost Per Acquisition

Cost per Acquisition defines the cost of a customer that completes a specific action.....

Backlink

Backlinks are links from one website to a page on another website. These are also called inbound lin....

Banner Ads

A banner ad is the display ad that uses imagery to fascinate and attract the target audience. The go....

Banner Blindness

Banner blindness refers to selective attention in which the users or web visitors ignore the banner.....

Bounce Rate

A website bounce rate is the number of visitors that go off page after viewing only one page. The bo....

Chief Marketing Officer (CMO)

Chief marketing officer is the appointed individual who is responsible for the organisation's market....

Barter

Barter is trading goods and services between two parties without using a monetary system.....

Behavioural Targeting

Definition Behavioural targeting is a marketing method to use consumer activities to strengthen thei....

Cost Per Click (CPC)

Definition Cost per Click refers to the cost you incur on each click on the ad. It refers to the hig....

Biddable Media

Definition Biddable media is the process of buying advertising space through real-time bidding. Adve....

Brand Identity

Definition Brand identity is how a brand portrays itself to the customers. A brand is not a logo but....

Brand Strategy

Definition A long term plan that focuses on the development of the brand is referred to as brand str....

Cost Per Lead

Definition Cost per Lead is derived by computing all marketing expenditures and the total number of ....

Customer Journey

Definition Customer Journey is a metric that helps marketers understand a series of customer’s exp....

Cookie

Discover benefits of cookies in marketing and learn about their future. Find out what cookies are & ....

Customer Centricity

Discover the meaning and importance of customer centricity in this informative article. Learn how pr....

Customer Loyalty

Unlock meaning of customer loyalty, with examples & ways to build it. Learn why customer loyalty mat....

Customer Persona

Learn what is customer persona with examples and practical ways to implement them for better custome....

Customer Relationship Management

Learn what is Customer Relationship Management (CRM) & how CRM can help you improve customer retenti....

Data Visualization

Definition Data visualisation refers to graphical representation of information and data to evaluate....

Demand Generation

Definition Demand generation is the process of creating awareness of your products and services amon....

Data-Driven Marketing

Definition Data-driven marketing is when a marketing team builds their strategies after analysing th....

Digital Marketing Trends

Definition Digital Marketing Trends are the changes in the strategy development that marketers follo....

Direct Response Marketing

What Is Direct Response Marketing? Marketing strategy in which the aim is to encourage an immediate ....

Display Advertising

Definition Display Advertising refers to advertising of products or services through visuals like vi....

Dynamic Keyword Insertion

Definition Dynamic Keyword Insertion (DKI) is a feature in search engine advertising that allows adv....

Editorial Calendar

Definition An editorial calendar is a tool used in content marketing and publishing that helps plan,....

Email Marketing

Definition Email marketing is sending commercial messages to your connections, prospect clients, and....

Engagement Rate

Definition Engagement rate is a metric used to measure people’s interaction and engagement wit....

Ad URL

Definition An ad URL refers to the web address or link directing users to an online advertising or p....

Cost Per Thousand (CPM)

Definition Cost per thousand (CPM) is a metric used in advertising that represents the cost an adver....

Doubleclick

Definition DoubleClick is a digital advertising platform that provides tools for advertisers and pub....

Event Marketing

Definition Event marketing is the promotion of a brand, product, or service through the organisation....

Event Tracking

Definition Event tracking refers to monitoring and measuring user interactions or actions on a websi....

Evergreen Content

Definition The content that is search-optimised and remains fresh for a very long time is called eve....

Go to Market Strategy

Definition A go-to-market (GTM) strategy refers to a business’s plan and actions to bring its ....

Guerilla Marketing

guerilla marketing strategy example....

H Tags

Definition H Tags or Header tags are heading that are used to separate headings and subheadings on a....

Customer Data Platform

Definition A customer data platform (CDP) is a software platform designed to collect, unify, and man....

Dynamic Ads

Definition The personalised and automated advertisements generated in real-time based on a user̵....

Hard Bounce

Definition A hard bounce is an email message returned to the sender because it is permanently undeli....

Inbound Marketing

What Is Inbound Marketing? Inbound marketing is a strategic approach in creating valuable content th....

Influencer Marketing

Definition Influencer marketing is a marketing strategy that involves partnering with individuals wi....

Information Architecture

Definition Information architecture (IA) is the practice of organising, structuring, and labelling c....

Interactive Content

Definition Interactive content is any digital content that allows users to engage and interact with ....

Landing Page

Definition Landing page is a standalone page created for marketing or advertising. Description You w....

Lead Generation

Definition Lead generation identifies and cultivates potential customers or clients for a business&#....

Lead Nurturing

Definition Lead nurturing is developing relationships with potential customers (leads) through vario....

Market Share

Definition The percentage of a market’s total sales that is earned by a particular company over a ....

Marketing Communication

What Is Marketing Communication? Marketing communication uses various tools and strategies to promot....

Marketing Funnel

Definition A marketing funnel is a model businesses use to visualise the journey a potential custome....

Marketing Key Performance Indicators (KPIs)

Definition A marketing KPIs also known as Key Performance Indicators is a measurable value that trac....

Marketing Mix

Definition The marketing mix is the set of marketing activities that a firm may use to pursue its ma....

Attribution Modeling

Definition Attribution modeling is analysing and assigning credit to different touchpoints in a cust....

Gamification

Definition Gamification refers to adding game-like elements, such as points, badges, leaderboards, a....

HTML Banner

Definition An HTML banner is a web-based advertisement created using HTML code and displayed on a we....

Lifetime Value

Definition Lifetime value is the total amount of money a customer is expected to spend on a product ....

Affiliate Network

Definition An affiliate network is a group of companies that finds affiliates for the brands to prom....

Clickbait

Definition Piece of content posted with the main intent to attract the attention of the visitors and....

Drip Nurturing

Definition Drip nurturing is a marketing strategy that sends automated and personalized messages to ....

Geo Targeting

Definition Geotargeting delivers content or advertisements to a specific audience based on geographi....

Heat Maps

Definition A heat map in marketing is a visual representation of data that shows the areas of a webp....

HTML Email

Definition HTML email is a message formatted using HTML (Hypertext Markup Language), allowing for ri....

Lookalike Audience

Definition A lookalike audience is a group of people who share similar characteristics or behaviours....

Marketing Benchmarking

Definition Marketing benchmarking can be defined as the process of comparing and evaluating a compan....

Marketing Automation

Definition Marketing automation is using software to automate repetitive marketing tasks and workflo....

Marketing Calendar

Definition A marketing calendar is a schedule of planned marketing activities, such as campaigns, pr....

Omnichannel Marketing

Definition Omnichannel marketing is a marketing strategy that creates a seamless and integrated cust....

Open Rate

Definition Open rate refers to the percentage of recipients who opened an email message out of the t....

Open Graph

Definition Open Graph is a technology that enables websites to define and present their content in a....

Native Advertising

Definition Native advertising is a form of paid media that blends in with the surrounding content an....

Paid Media

Paid Media Definition Paid media refers to advertising a company pays for, such as sponsored social ....

Paid Social

Definition Paid social refers to social media advertising, where businesses or individuals pay to di....

Performance Marketing

Performance Marketing Definition Performance marketing is a digital marketing strategy that focuses ....

Predictive Analysis

Predictive Analytics Definition Predictive analytics uses statistical and machine learning algorithm....

Private Blogging Networks

Definition A Private Blogging Network (PBN) is a network of websites or blogs owned and controlled b....

Product Marketing

Product Marketing Definition Product marketing is promoting and selling a product to a target audien....

Programmatic Advertising

Definition Programmatic advertising is a data-driven approach to buying and selling digital advertis....

Proximity Marketing

Definition Proximity marketing is a location-based marketing strategy that delivers targeted adverti....

Psychographics

Psychographics Definition Psychographics refers to the study of a target audience’s personalit....

Qualified Lead

Qualified Leads Definition Qualified leads are potential customers who have shown a high level of in....

Quality Score

Definition Quality Score is a metric used in digital advertising, particularly in Google Ads, that m....

Random Sampling

Definition Random sampling is a statistical method of selecting a subset of individuals or items fro....

Reputation Management

Reputation Management Definition Reputation management refers to monitoring and improving the public....

Retargeting

Definition Retargeting is a digital advertising strategy that targets users who have previously inte....

Return on Investment(ROI)

Return on Investment (ROI) Definition ROI stands for Return on Investment, a performance metric used....

Rich Media

Definition Rich media refers to digital content with advanced interactive features, such as video, a....

Schema

Schema Definition A schema on a website is a structured data markup language used to help search eng....

Search Engine Optimization

Search Engine Optimization Definition Search Engine Optimization (SEO) is optimizing a website or on....

Search Engine Marketing

Definition Search engine marketing (SEM) is a form of digital marketing that involves promoting a we....

Sensory Media

Sensory Media Definition Sensory media engages multiple senses, such as sight, sound, touch, taste, ....

SERP

SERP Definition SERP stands for “Search Engine Results Page.” It refers to the page a se....

Serviceable Obtainable Market

Definition Serviceable Obtainable Market (SOM) refers to the portion of the Serviceable Available Ma....

Social Media Analytics

Social Media Analytics Definition Social media analytics collects and analyses data from social medi....

Social Media Marketing

Social Media Marketing Definition Social media marketing is a form of digital marketing that uses so....

Soft Bounce

Soft Bounce Definition A soft bounce is a temporary delivery failure of an email due to a temporary ....

Serviceable Available Market

Definition Serviceable Available Market (SAM) refers to the portion of the total addressable market ....

Target Audience

Target Audience Definition Group of people bound by their common interests, demographics, and behavi....

Target Market

Target Market Definition Target market refers to a specific group of potential customers or consumer....

Topical Content

Topical Content Definition Topical content refers to any relevant and up-to-date content with the cu....

Targeting

Targeting Definition Targeting is identifying and directing marketing efforts towards a specific aud....

Total Addressable Market(TAM)

Total Addressable Market Definition Total Addressable Market (TAM) refers to the total revenue oppor....

Trade Marketing

Trade Marketing Definition Trade marketing is promoting and selling products to retailers and wholes....

User Experience

User Experience Definition The overall experience of users while using a product or service is defin....

UTM Parameters

UTM Parameters Definition UTM parameters are tags added to URLs to track and analyse website traffic....

Value Proposition

Definition A value proposition is a statement that summarises the unique benefit that a product or s....

Viral Content

Definition Online content that is highly shared on social media, in a short period of time, because ....

Voice Search

Voice Search Definition Voice search refers to using spoken language to search for information on th....

Website

Definition A website is a collection of web pages linked together and accessible over the internet t....

Word-of-Mouth

Word-of-Mouth Definition Word-of-Mouth is when a consumer’s liking in a company’s products o....

Affiliate Merchant

Definition Affiliate merchant refers to the individual who taps the affiliate network to increase sa....

Agency Balanced Scorecard

Definition The agency-balanced scorecard is a performance management tool that measures and tracks a....

Digital Experience Platform

Definition A Digital Experience Platform (DXP) is a software solution that enables businesses to del....

Marketing Channel

Definition Marketing channels are a path through which products or services are moved from the manuf....

Marketing Cloud

Definition A marketing cloud is a software platform providing businesses with a suite of marketing t....

Marketing Intelligence

Definition Marketing intelligence is the process of gathering and analysing data related to a compan....

Marketing Operations

Definition Marketing operations can be defined as optimising, streamlining, and managing an organisa....

Marketing Planning

Definition Marketing planning is the process of creating a roadmap for achieving marketing goals and....

Marketing Strategy

Definition A marketing strategy refers to a company’s overall plan for promoting and selling i....

Marketing Technology

Definition Marketing technology is the use of technology to support marketing activities and process....

Marketing Technology Roadmap

Definition A marketing technology roadmap is a strategic plan that outlines the technology initiativ....

Media Buying

Definition Media buying is purchasing the advertising space or time on various media platforms to re....

Media Mix

Definition Media mix refers to the combination of different communication channels and platforms a c....

Media Planning

Definition Media planning strategically selects and optimises media channels to deliver advertising ....

Media Selling

Definition Media selling is selling advertising space or time on various media platforms to advertis....

Minimum Viable Product

Definition A minimum viable product (MVP) is the most basic version of a product with enough feature....

Mobile Marketing

Definition Mobile marketing is using mobile devices such as smartphones and tablets to promote produ....

Market Fit

Definition Product market fit is when a product or service satisfies a strong market demand or solve....

Youtube Marketing

What Is Youtube Marketing? Youtube Marketing is a strategy to promote your brand products or service....

First Input Delay(FID)

Definition First Input Delay(FID) is a metric that measures the time from when a user first shows so....

Market Cannibalization

What Is Market Cannibalization? Market Cannibalization means decline in sales that a company faces d....

Data Analytics

What Is Data Analytics Data analytics is a set of tools and methods to go through the pile of raw da....

Conversion Rate Optimization (CRO)

What Is CRO? Conversion rate optimization (CRO) is the process of improving the percentage of websit....

Sales Funnel

What is Sales Funnel Sales Funnel is a visual representation of the journey your potential customers....