Terms starting with

Account-based marketing is the art of direct marketing to best-fit, high-value accounts.....

Ad blocking is an act of preventing ads from appearing on the website....

A/B testing is comparing two alternatives of a web page or an app to arrive at the same conclusion.....

B2B marketing is selling and advertising for products or services from one business to another busin....

Call-to-action is a message to prompt the visitor on the website for an immediate response like purc....

Ad Fatigue happens when users see your ad too many times, so they lose interest in....

Ad Group refers to more than one ad created for the same target.....

Ad Rank is a metric that indicates on which search results page the ad is shown relative to other ad....

An Ad Server is a piece of advertising technology used by publishers, ad agencies, ad networks to ma....

Ad Space is the place on the website where the ads will be displayed for online advertisements.....

When an ad is placed in a specific place or for a specific audience for promoting visibility, it is ....

AdSense is a free-of-charge service from Google for website publishers who want to earn money by dis....

An affiliate manager is an individual who takes care of managing online affiliate publishers for adv....

Affiliate marketing is an advertising model in which affiliates earn commission for generating more ....

click-through Rate is the number of clicks that your ad receives divided by the number of times the ....

Closed-loop marketing is a form of marketing analysis to improve ROI. It is a closed loop to describ....

Consumer sentiment refers to consumer opinion on their financial health. It indicates how willing th....

Content Strategy is a process of creating content that drives key business objectives. It is a plan ....

Definition Conversion Rate defines the number of users converted against the total number of users w....

Cost per Acquisition defines the cost of a customer that completes a specific action.....

Backlinks are links from one website to a page on another website. These are also called inbound lin....

A banner ad is the display ad that uses imagery to fascinate and attract the target audience. The go....

Banner blindness refers to selective attention in which the users or web visitors ignore the banner.....

A website bounce rate is the number of visitors that go off page after viewing only one page. The bo....

Chief marketing officer is the appointed individual who is responsible for the organisation's market....