What was the need?
As practicing new-age marketers, we believe that marketing is to create, influence, and meet the demand. So to create influence or to meet the demand we needed to combine the power of Data, Creative, Media, and Technology in such a fashion that it seamlessly interconnects and leads us towards creating ‘Brand Love’, which in turn translates to ‘Business Growth’. This convergence of Data, Creative, Media, and Technology or ‘DCMT’ as we call it is the crux of our ‘Ekenzoku Framework’. This exclusive framework is our very own mechanism that makes us the fittest of the lot.