Glossary Inner - Noboru World

B2B Marketing

B2B marketing is selling and advertising for products or services from one business to another busin....

Backlink

Backlinks are links from one website to a page on another website. These are also called inbound lin....

Banner Ads

A banner ad is the display ad that uses imagery to fascinate and attract the target audience. The go....

Banner Blindness

Banner blindness refers to selective attention in which the users or web visitors ignore the banner.....

Bounce Rate

A website bounce rate is the number of visitors that go off page after viewing only one page. The bo....

Barter

Barter is trading goods and services between two parties without using a monetary system.....

Behavioural Targeting

Definition Behavioural targeting is a marketing method to use consumer activities to strengthen thei....

Biddable Media

Definition Biddable media is the process of buying advertising space through real-time bidding. Adve....

Brand Identity

Definition Brand identity is how a brand portrays itself to the customers. A brand is not a logo but....

Brand Strategy

Definition A long term plan that focuses on the development of the brand is referred to as brand str....

Brand Positioning

Definition Brand positioning is a marketing phrase that refers to the distinct value that a brand of....