Glossary Inner - Noboru World

Call-to-Action (CTA)

Call-to-action is a message to prompt the visitor on the website for an immediate response like purc....

Click-Through Rate

click-through Rate is the number of clicks that your ad receives divided by the number of times the ....

Closed Loop Marketing

Closed-loop marketing is a form of marketing analysis to improve ROI. It is a closed loop to describ....

Consumer Sentiment

Consumer sentiment refers to consumer opinion on their financial health. It indicates how willing th....

Content Strategy

Content Strategy is a process of creating content that drives key business objectives. It is a plan ....

Conversion Rate

Definition Conversion Rate defines the number of users converted against the total number of users w....

Cost Per Acquisition

Cost per Acquisition defines the cost of a customer that completes a specific action.....

Chief Marketing Officer (CMO)

Chief marketing officer is the appointed individual who is responsible for the organisation's market....

Cost Per Click (CPC)

Definition Cost per Click refers to the cost you incur on each click on the ad. It refers to the hig....

Cost Per Lead

Definition Cost per Lead is derived by computing all marketing expenditures and the total number of ....

Customer Journey

Definition Customer Journey is a metric that helps marketers understand a series of customer’s exp....

Cookie

Discover benefits of cookies in marketing and learn about their future. Find out what cookies are & ....

Customer Centricity

Discover the meaning and importance of customer centricity in this informative article. Learn how pr....

Customer Loyalty

Unlock meaning of customer loyalty, with examples & ways to build it. Learn why customer loyalty mat....

Customer Persona

Learn what is customer persona with examples and practical ways to implement them for better custome....

Customer Relationship Management

Learn what is Customer Relationship Management (CRM) & how CRM can help you improve customer retenti....

Cost Per Thousand (CPM)

Definition Cost per thousand (CPM) is a metric used in advertising that represents the cost an adver....

Customer Data Platform

Definition A customer data platform (CDP) is a software platform designed to collect, unify, and man....

Clickbait

Definition Piece of content posted with the main intent to attract the attention of the visitors and....

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