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All glossary
Terms starting with C
Call-to-Action (CTA)
Call-to-action is a message to prompt the visitor on the website for an immediate response like purc....
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Click-Through Rate
click-through Rate is the number of clicks that your ad receives divided by the number of times the ....
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Closed Loop Marketing
Closed-loop marketing is a form of marketing analysis to improve ROI. It is a closed loop to describ....
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Consumer Sentiment
Consumer sentiment refers to consumer opinion on their financial health. It indicates how willing th....
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Content Strategy
Content Strategy is a process of creating content that drives key business objectives. It is a plan ....
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Conversion Rate
Definition Conversion Rate defines the number of users converted against the total number of users w....
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Cost Per Acquisition
Cost per Acquisition defines the cost of a customer that completes a specific action.....
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Chief Marketing Officer (CMO)
Chief marketing officer is the appointed individual who is responsible for the organisation's market....
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Cost Per Click (CPC)
Definition Cost per Click refers to the cost you incur on each click on the ad. It refers to the hig....
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Cost Per Lead
Definition Cost per Lead is derived by computing all marketing expenditures and the total number of ....
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Customer Journey
Definition Customer Journey is a metric that helps marketers understand a series of customer’s exp....
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Cookie
Discover benefits of cookies in marketing and learn about their future. Find out what cookies are & ....
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Customer Centricity
Discover the meaning and importance of customer centricity in this informative article. Learn how pr....
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Customer Loyalty
Unlock meaning of customer loyalty, with examples & ways to build it. Learn why customer loyalty mat....
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Customer Persona
Learn what is customer persona with examples and practical ways to implement them for better custome....
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Customer Relationship Management
Learn what is Customer Relationship Management (CRM) & how CRM can help you improve customer retenti....
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Cost Per Thousand (CPM)
Definition Cost per thousand (CPM) is a metric used in advertising that represents the cost an adver....
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Customer Data Platform
Definition A customer data platform (CDP) is a software platform designed to collect, unify, and man....
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Clickbait
Definition Piece of content posted with the main intent to attract the attention of the visitors and....
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