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All glossary
Terms starting with M
Market Share
Definition The percentage of a market’s total sales that is earned by a particular company over a ....
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Marketing Communication
Definition Marketing communication uses various tools and strategies to promote a product, service, ....
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Marketing Funnel
Definition A marketing funnel is a model businesses use to visualise the journey a potential custome....
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Marketing Key Performance Indicators (KPIs)
Definition A marketing key performance indicator (KPI) is a measurable value that tracks the perform....
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Marketing Mix
Definition The marketing mix is the set of marketing activities that a firm may use to pursue its ma....
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Marketing Benchmarking
Definition Marketing benchmarking can be defined as the process of comparing and evaluating a compan....
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Marketing Automation
Definition Marketing automation is using software to automate repetitive marketing tasks and workflo....
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Marketing Calendar
Definition A marketing calendar is a schedule of planned marketing activities, such as campaigns, pr....
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