Glossary Inner - Noboru World

Market Share

Definition The percentage of a market’s total sales that is earned by a particular company over a ....

Marketing Communication

Definition Marketing communication uses various tools and strategies to promote a product, service, ....

Marketing Funnel

Definition A marketing funnel is a model businesses use to visualise the journey a potential custome....

Marketing Key Performance Indicators (KPIs)

Definition A marketing key performance indicator (KPI) is a measurable value that tracks the perform....

Marketing Mix

Definition The marketing mix is the set of marketing activities that a firm may use to pursue its ma....

Marketing Benchmarking

Definition Marketing benchmarking can be defined as the process of comparing and evaluating a compan....

Marketing Automation

Definition Marketing automation is using software to automate repetitive marketing tasks and workflo....

Marketing Calendar

Definition A marketing calendar is a schedule of planned marketing activities, such as campaigns, pr....

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