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All glossary
Terms starting with A
AI Chatbots
Definition An AI chatbot is a computer program that simulates conversation with human users, using a....
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Audience
Definition An Audience is a defined group of people who are most likely to be interested in a partic....
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Ad Blocking
Ad blocking is an act of preventing ads from appearing on the website....
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A/B Testing
A/B testing is comparing two alternatives of a web page or an app to arrive at the same conclusion.....
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Account Based Marketing
Account-based marketing is the art of direct marketing to best-fit, high-value accounts.....
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Ad Fatigue
Ad Fatigue happens when users see your ad too many times, so they lose interest in....
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Ad Group
Ad Group refers to more than one ad created for the same target.....
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Ad Rank
Ad Rank is a metric that indicates on which search results page the ad is shown relative to other ad....
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Ad Servers
An Ad Server is a piece of advertising technology used by publishers, ad agencies, ad networks to ma....
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Ad Space
Ad Space is the place on the website where the ads will be displayed for online advertisements.....
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Ad Targeting
When an ad is placed in a specific place or for a specific audience for promoting visibility, it is ....
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Adsense
AdSense is a free-of-charge service from Google for website publishers who want to earn money by dis....
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Affiliate Manager
An affiliate manager is an individual who takes care of managing online affiliate publishers for adv....
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Affiliate Marketing
Affiliate marketing is an advertising model in which affiliates earn commission for generating more ....
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Ad URL
Definition An ad URL refers to the web address or link directing users to an online advertising or p....
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Attribution Modeling
Definition Attribution modeling is analysing and assigning credit to different touchpoints in a cust....
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Affiliate Network
Definition An affiliate network is a group of companies that finds affiliates for the brands to prom....
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Affiliate Merchant
Definition Affiliate merchant refers to the individual who taps the affiliate network to increase sa....
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Agency Balanced Scorecard
Definition The agency-balanced scorecard is a performance management tool that measures and tracks a....
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