55% of businesses invest in professional search engine optimization (SEO) services.
SEO is the core requirement for any business to flourish in today’s competitive online world. The population is vast but it gets easier to connect with this wide audience. Business has become convenient but not easy unless you master the art of search engine optimisation.
Businesses of all scales utilize the power of SEO to best execute their strategies. Brands like Myntra, Zivame,etc have been able to increase their organic traffic and non-brand traffic by more than 100%. This could become possible with the help of SEO consultants and agencies.
Let us read in detail who is an SEO consultant and why does your business need one?
But before that a quick revision on what is SEO?
SEO search engine optimization is optimizing the website for its technical configuration, content relevance, and link building so that the website gets popular. When you make your website look relevant only then the potential audience will find it useful.
Not all the jobs can be done in house and hence you can appoint an SEO consultant for your business who has the acumen to strategize for your business.
Let us read further to find out about SEO consultants.
Table of Content
- Who is a Professional SEO Consultant?
- What does an SEO Consultant Do?
- How to Find a Good SEO Consultant?
- Why Should You Hire a Professional SEO Consultant?
- Questions to Ask When Hiring an SEO Consultant
- What Makes a Good SEO Consultant?
Who is a Professional SEO Consultant?
A professional SEO consultant is an expert in search engine optimization (SEO) who provides guidance and advice to businesses and organizations looking to improve their online visibility and search engine rankings. They analyze websites and identify areas of improvement, such as technical issues, content gaps, and opportunities for keyword optimization.
A professional SEO consultant::
- Recommend on-page and off-page optimization strategies, such as meta tags, content optimization, link building, and social media marketing.
- Typically have a thorough understanding of search engine algorithms and ranking factors and experience in various industries and niches.
- They also stay up-to-date with the latest trends and changes in the SEO industry and know how to adjust their strategies accordingly.
- In addition to providing guidance on optimization strategies, professional SEO consultants also track and measure the success of their efforts and make adjustments as necessary to improve performance.
- They also provide regular reports to clients on their SEO efforts’ progress and their impact on their business. Overall, a professional SEO consultant can help companies to increase their online visibility, drive more traffic to their website and increase conversions and revenue.
What does an SEO Consultant Do?
SEO can affect the businesses positively by driving organic traffic to a website by increasing the visibility online. The importance of online presence of business via website is high which is why your business can choose to appoint an SEO consultant. Why?
Because without a website SEO consultant a company may miss out on the benefits of search engine optimization, including:
Improved search engine rankings:
A consultant can help improve a website’s visibility on search engines by optimizing the website for keywords, backlinks, and fixing several other issues.
Increased organic traffic:
A consultant can drive more organic traffic by optimizing a website for search engines. SEO consultants can suggest strategically to analyze the keyword gaps, capitalize on low competition keywords, update meta-tags, titles and description tags. The consultant can also evaluate the existing content and recommend ways to repurpose the old content. When your website ranks higher on the search engine, the probability of getting organic traffic increases.
Better user experience:
An SEO consultant can help improve the user experience of a website, which can lead to higher engagement and conversions.
A consultant can help analyze a company’s competition and develop strategies to stay ahead. They keep a watch on how a brand is growing fast against yours. And there is no harm in trying the tricks that worked best for the competitor may work wonders for you. A consultant has a better understanding and aspect which can help your brand.
Stay updated with algorithm changes:
SEO is constantly evolving, and a consultant can help keep a company up-to-date with the latest algorithms and best practices. You may miss the updates and adopt to the practices because of other jobs.
A search engine optimisation consultant do these tasks to boost search engine visibility for your brand:
- Keyword research: Identifying the most relevant and profitable keywords to target specific to your industry. Hitting the market with competitive keywords will delay the results. A consultant can suggest that you start the SEO with low-competitive keywords also.
- On-page optimization: Improving website elements such as title tags, meta descriptions, and content to make it more search engine friendly. It helps search engines to crawl your website and boosts the rankings.
- Technical SEO: Addressing technical issues such as broken links, site speed, and mobile optimization. It is best to make sure that your website has a clean code that does not affect the speed and the performance.
- Link building: Acquiring high-quality links from other websites to increase a website’s authority and visibility. Search engines keep this as a major ranking factor because it indicates that the content on your site is relevant for the users.
- Competitor analysis: Analyzing the competition to identify strengths and weaknesses and develop strategies to stay ahead. The SEO consultant would find out the keywords for which the competitor is ranking and focus on the search volumes. They can monitor the keyword ranking using different tools like SEMrush, Ahrefs, etc.
- Analytics and reporting: Tracking and analyzing website data to measure SEO efforts’ success and make data-driven optimization decisions.
- Content creation: Developing and implementing a content strategy to attract and engage target audiences and improve search engine rankings. It is the best way to develop link-building and utilize the keywords that can help to improve visibility.
Here a thought can bother you that why spend on an SEO consultant when you can manage the tasks. If yes, then read further to understand why it is best to hire an SEO consultant.
Why Should You Hire a Professional SEO Consultant?
Without a top SEO consultant you will lose the possibility of giving your business a kick. These are the reasons why your company might consider hiring a professional SEO consultant:
- Expertise: An experienced SEO consultant profoundly understands the industry and can provide valuable insights and strategies. The consultant:
- Possesses deep industry knowledge
- Can take data-driven decisions
- Is skilled to resolve website search engine performance
- Helps stay a company updated
- Assist in developing new strategies that are tending
- Can guide to maximize resources for best results
- Time-saving: Hiring an SEO consultant allows a company to focus on other important tasks while the consultant handles search engine optimization. The SEO consultant brings in proven results in time less than you would invest.
- Increased visibility: An SEO consultant can help a company improve its search engine rankings and increase online visibility.
- Better ROI: An SEO consultant can help a company achieve a better return on investment by driving more organic traffic to a website.
- Stay ahead of the competition: An SEO consultant can help a company stay ahead by analyzing and adapting to changes in the industry.
- Algorithm updates: Search engine algorithms are constantly changing, and an SEO consultant can help ensure a company stays up-to-date and compliant.
- Measurement and optimization: An SEO consultant can help measure the success of a company’s search engine optimization efforts and make data-driven decisions for optimization.
Questions to Ask When Hiring an SEO Consultant?
When hiring an SEO consultant, it’s essential to ask the right questions to ensure the consultant has the expertise and experience to meet the company’s needs. The SEO consultant will drive the efforts that align with the strategies of your company to drive best results. Some questions to consider asking to include the following:
- What is your experience with SEO? Can you provide case studies or examples of past successful campaigns?
- How do you stay current with changes in search engine algorithms?
- Can you explain your approach to keyword research and on-page optimization?
- How do you measure your SEO success and make data-driven optimization decisions?
- Can you walk me through your link-building process and acquire high-quality backlinks?
- How do you handle technical SEO issues and ensure a website is optimized for search engines and users?
- Can you provide examples of how you have helped a company stay ahead of the competition and adapt to changes in the industry?
- What metrics do you use to track and measure the success of your SEO efforts?
- Can you provide references or testimonials from previous clients?
What Makes a Good SEO Consultant?
Best SEO consultant should possess the following qualities:
- Data-driven approach: A good SEO consultant should use data and analytics to inform their decisions and measure the success of their efforts.
- Knowledge and experience: A good SEO consultant should have a deep understanding of the industry and a track record of successful SEO campaigns.
- Technical expertise: A good SEO consultant should have a strong understanding of technical SEO and the ability to identify and resolve technical issues hindering a website’s search engine performance.
- Ethical practices: A good SEO consultant should use ethical and sustainable SEO practices that comply with search engine guidelines and do not engage in black hat tactics.
- Customer-focused: A good SEO consultant should be dedicated to delivering results that meet the client’s needs and exceed their expectations.
- Strong communication skills: A good SEO consultant should be able to effectively communicate their strategies and recommendations to clients and team members.
- Adaptability: A good SEO consultant should be able to stay current with changes in search engine algorithms and adapt their strategies as needed to stay ahead of the competition.
SEO still remains the key aspect when you talk about Google rankings. It continues to remain relevant because content has the power to engage. And content can be the best medium for a brand to improve their ranking.
For a brand, it’s a wise decision to work with a knowledgeable SEO consultant who can assist you in creating quality content and disseminating it to a wider audience. However, you’ll want to make sure that both you and your content development team have a few cutting-edge strategies stashed away.
In case you are looking for SEO consultant, you can write to us hello[at]noboruworld.com
What to ask SEO consultants?
You can ask these from SEO consultants to find best results:
- When will we start to see results?
- What fees will you charge for our type of business?
- Is it easy to cancel the services from you anytime?
- What support and information will you need from our company to make it successful?
- What is the guarantee you do not share the vital credential of the company with other competitors?
How do you choose a SEO consultant or agency?
Keep in mind these things before you choose a SEO consultant:
- Best case studies and examples that are convincing to trust the SEO consultant or agency
- Know your goals and expected ROI
- Keep everything transparent
- Define work and expectations
- Research and find the best
- Get full understanding of the pricing
- Ask to deploy the best SEO metrics