What is Strategy Consulting?

Strategy consulting assists businesses in formulating and executing efficient strategies to attain their objectives and acquire a competitive edge.

The Indian consulting industry is projected to experience a compound annual growth rate (CAGR) of 30% and is anticipated to reach a value of USD 8 billion by the year 2025 . (Source: Statista).

The top players in the strategy consulting segment in India include McKinsey & Company, Boston Consulting Group, Bain & Company, AT Kearney, and Accenture Strategy.

strategy consulting services



Let us read in detail how strategy consulting companies help brands to execute strategies and pull their businesses.

Why Do Businesses Need Strategy Consulting?

Businesses need strategy consulting for several reasons, including:

  1. Gaining a Competitive Advantage: Strategy consultants assist companies in recognising their distinct advantages and disadvantages, assessing the state of the market, and formulating a plan of action that sets them apart from rivals and provides them with a competitive edge.
  2. Increasing Efficiency: By helping companies optimise their operations and procedures, strategy consultants help them cut costs and increase efficiency.
  3. Better Decision Making: By conducting research and analysis, offering insights, and making recommendations based on industry best practices and trends, strategy consultants assist businesses in making data-driven decisions.
  4. Improved Goal and Resource Alignment: Strategy consultants assist companies in matching their capital, people, and technology resources with their objectives and vision. This guarantees the company makes the proper decisions and meets its goals.
  5. Expertise and Objectivity: In addition to their vast experience and expertise, strategy consultants offer an unbiased viewpoint. They can provide an objective evaluation of the company and its operations and suggestions for improvements that the company may not have thought of yet.

After you know why businesses need strategy consulting, read in detail what is strategy consulting 


What is Strategy Consulting?

A subset of management consulting known as “strategic consulting” is dedicated to assisting companies in creating and putting into practice winning plans that will provide them a competitive edge.

Strategy consultants assist companies in determining their advantages and disadvantages, examining the competitive environment, and developing a plan of action that supports their objectives.

This could entail carrying out investigation and analysis, offering perceptions and suggestions, and supporting the strategy’s implementation and execution. Businesses can take advantage of opportunities, overcome obstacles, and achieve great success and profitability through strategy consulting.

Read: Why hire a Google Ads Consultant?

What Does A Strategy Consultant Do?

A strategy consultant works with businesses to develop and implement effective strategies to achieve their goals and gain a competitive advantage. They typically perform the following tasks:

  1. Research and analysis: To offer the company advice and insights, a strategy consultant will examine industry best practices, market trends, and competition.
  2. Determine strengths and weaknesses: To decide where to concentrate efforts, a strategy consultant will assist the company in identifying its distinct strengths and weaknesses.
  3. Create a plan: Using the information gathered from research and analysis, a strategy consultant will create a plan that is in line with the objectives and vision of the company. This could entail finding fresh opportunities, coming up with a strategy for expansion, or streamlining current procedures.
  4. Assist with implementation: A strategy consultant may help the business implement the strategy by providing guidance, developing an action plan, and monitoring progress.
  5. Evaluate and provide feedback: A strategy consultant will continuously evaluate the strategy’s effectiveness and provide input to the business to ensure it stays on track.


Benefits of Strategy Consulting

Consider strategy consulting to achieve your business goals and gain a competitive advantage. Strategy consultants bring expertise and experience and can provide an objective perspective on your business operations. 

They can assist you in determining your advantages and disadvantages, examining the state of the industry, and creating a plan of action that supports your objectives. You can improve your resource allocation, streamline your procedures, and make data-driven choices with the help of a strategy consultant.

In the end, strategy consulting can assist you in overcoming obstacles and seizing opportunities, increasing your company’s success and profitability.

  • A type of management consulting that focuses on helping businesses develop and implement effective strategies
  • Involves conducting research and analysis to identify strengths and weaknesses, market trends, and industry best practices
  • Formulating a strategy that aligns with the business’s goals and vision
  • Providing insights and recommendations to assist with the implementation and execution of the strategy
  • Helping businesses overcome challenges and capitalise on opportunities to achieve more tremendous success and profitability
  • Bringing a wealth of expertise and experience to the table and an objective perspective to provide an unbiased assessment of the business operations.

Process of Strategy Consulting

The process of strategy consulting typically involves the following steps:

  1. Initial assessment: A review of the company’s finances, operations, and market position will be part of the strategy consultant’s initial assessment of the company.
  2. Analysis: In order to identify opportunities and potential challenges, the consultant will next perform a thorough analysis of the business’s industry, competitors, customer base, and general market trends.
  3. Strategy formulation: The consultant will create a plan that is in line with the objectives and vision of the company based on the analysis. This may include identifying new opportunities, optimising existing processes, or developing a growth plan.
  4. Implementation: The consultant will work with the business to implement the strategy, providing guidance, developing an action plan, and monitoring progress.
  5. Evaluation and refinement: The consultant will continuously evaluate the strategy’s effectiveness and provide feedback to the business to ensure it stays on track. This may involve refining the strategy to ensure it remains relevant and effective.


Types of Strategy Consulting

These are the types of strategy consulting:

  1. Corporate strategy: This consulting focuses on a company’s overarching goals and direction, covering portfolio management, diversification, and mergers and acquisitions.
  2. Growth strategy: Businesses can find new opportunities and create plans to increase their market share or enter new markets with growth strategy consulting.
  3. Operations strategy: Operations strategy consulting focuses on optimising processes and improving supply chain management, logistics, and production efficiency.
  4. Digital strategy: Digital strategy consulting helps businesses leverage technology and digital platforms to enhance their operations, marketing, and customer engagement.
  5. Marketing strategy: Marketing strategy consulting helps businesses develop effective marketing strategies to target their desired customer base and build brand awareness.
  6. Innovation strategy: Businesses can identify new product or service offerings, create prototypes, and implement creative solutions with innovation strategy consulting.
  7. Financial strategy: Consulting on financial plans improves a company’s financial performance, encompassing risk management, forecasting, and budgeting.

Key Player in Strategy Consulting

There are several key players in the strategy consulting industry, including:

  1. McKinsey & Company
  2. Boston Consulting Group (BCG)
  3. Bain & Company
  4. Deloitte Consulting
  5. PwC Consulting
  6. EY Consulting
  7. KPMG Consulting

These firms have a global presence and a reputation for providing high-quality strategy consulting services to businesses across various industries. Many smaller consulting firms and independent consultants specialise in strategy consulting and offer valuable services to businesses of all sizes. Ultimately, the key player in strategy consulting will depend on the specific needs and goals of the company seeking consulting services.



Strategy consulting is essential for businesses navigating an ever-changing and increasingly competitive marketplace. If you want to push your sales through strategy connect us.

Businesses can improve their decision-making and achieve tremendous success and profitability by working with a strategy consultant to obtain insightful knowledge about their market, competitors, and clientele.

Corporate, growth, operations, or any other area of focus—a knowledgeable and experienced strategy consultant can assist companies in creating and implementing strategies that are in line with their objectives and vision.



What is strategy consulting?

Providing guidance to businesses on how to enhance their operations, business strategy, and overall performance is known as strategy consulting. Usually, it entails assisting senior management in creating and carrying out plans to meet their objectives.

What does a strategy consultant do?

A strategy consultant analyzes an organization’s operations, markets, competitors, and financial performance to help them identify and address business challenges. They collaborate closely with upper management to create plans that will assist the company in reaching its objectives and enhancing its overall performance.

How do you become a strategy consultant?

To become a strategy consultant, you typically need a bachelor’s degree in business or a related field and experience in management consulting or a related industry. Many firms also require a graduate degree in business or a related field, such as an MBA. You may also need strong analytical, problem-solving, and communication skills.

What types of projects do strategy consultants work on?

Market entry analysis, organizational restructuring, performance enhancement, and mergers and acquisitions are just a few of the projects that strategy consultants work on. They might also work with clients in the technology, healthcare, and financial sectors, among others.

What is the role of data analytics in strategy consulting?

An increasingly significant component of strategy consulting is data analytics. Data is used by consultants to find trends, patterns, and insights that can guide their advice and assist clients in making wiser decisions. Furthermore, they might analyze data and produce insights using tools like predictive modeling and data visualisation.

How do you measure the success of a strategy consulting project?

A strategy consulting project’s success can be assessed in several ways, such as increased market share, improved organizational effectiveness, and enhanced financial performance. To get feedback from clients and stakeholders regarding the effectiveness of their recommendations, consultants may also conduct surveys or interviews.