Step-by-Step Guide to Write a High Quality Blog Posts for Website

There are about 600 million blogs available globally which accounts for more than 6 million posts per day. But not all these posts are worthy to read. 

Blogs are a great medium to engage potential customers on your website for longer but if the reading time of a blog is greater than 7 minutes, the engagement starts to drop (Source: Medium). 

In a research from Adobe, the most common complaint about content is that it is poorly written. So, the brands have to be cautious about the quality of the content as the competition intensifies. Also, Google keeps “Quality of the Content” as the #1 ranking factor among all the bloggers. 

Let us read and understand what a blog post is.

What is a Blog Post?

A blog post is a written piece of content published on a blog, a website that is updated regularly with new articles or posts. 

Blog posts:

  •  can be about various topics, including personal experiences, news, technology, etc.
  • are typically written in a conversational tone and may include images, videos, and links to other content. 
  • are a popular way for individuals and organisations to share information and engage with their audience.

Step-by-Step guide to write different types of Blog Posts 

There are several popular formats for writing blog posts. Here is the guide on how to create individual blog posts. 

List Posts

The blog posts that include feature tips, ideas, or resources on a specific topic. Here are some tips for writing list posts:

  • Choose a clear and specific topic: Your list post should have a clear focus and a particular topic that provides value to your audience.
  • Use a catchy headline: Your headline should be attention-grabbing and clarify what the post is about.
  • Use numbered or bullet points: Lists are easy to read and scan, so use numbered or bullet points to make your post more visually appealing.
  • Use subheadings: Break up your post into sections with subheadings to make it easier for readers to scan and understand the content.
  • Use images and videos: Use images and videos to break up text and make your post more engaging.
  • Keep it concise: Keep your post as concise as possible while providing valuable information.
  • Use examples and personal anecdotes: Use illustrations and personal anecdotes to make your post more relatable and engaging.
  • Optimize for SEO: Use keywords in your post and optimize your post for search engines to increase visibility.
  • End with a call to action: Encourage readers to take some action after reading your post, such as sharing it or leaving a comment.
  • Promote your post: Once it is published, promote it on social media and other platforms to increase its reach and visibility.

“How-to” Posts

These posts provide step-by-step instructions on accomplishing a particular task or solving a problem.


  • Keep it easy to understand: Use simple language and avoid technical jargons. Break up instructions into small, manageable steps. Small sentences are easy to understand.
  • Use visuals: Use images, screenshots, and videos to help illustrate instructions and make the post more engaging. Studies reveal that viewers retain 95% of a video message as compared to the 10% of the text message.
  • Be specific: Provide details and examples to help the reader understand the instructions. Examples help to connect better with the audience.
  • Test the instructions: Try them to ensure they are accurate and easy to follow.
  • Be thorough: Cover all aspects of the topic and answer any potential questions the reader may have. Give maximum information to the readers and make their life simple.
  • Use headings and formatting: Use headings, bullet points and numbered lists to make the post easy to skim and follow.
  • Consider your audience: Write with your target audience in mind and tailor the post to their needs and level of expertise.
  • Promote your post: Share your post on social media in relevant communities and forums to reach a wider audience. More shares means the higher the chances of showing on a social media platform. And if the content is useful it will help your audience which is the ultimate aim.
  • Keep it updated: Keep your post updated with new information and re-promote it to keep it relevant.

Interview Posts:

Interview posts are articles or blog posts that feature an interview with expert or influencer in a particular field. These posts typically include questions and answers from the interviewee(s) and provide the reader with insights and information about a particular topic or subject.

The purpose of an interview post is to provide the readers with a personal perspective and insights on a specific topic or industry. Some of the tips to create interview posts include:

  • Write the post: Use the information and quotes from the interview to craft an engaging and informative post that provides value for the readers.
  • Include multimedia: Consider including images, videos, or audio recordings from the interview to make the post more engaging.
  • Edit and proofread: Review the post for grammar and spelling errors, and make sure it flows well and is easy to understand.
  • Promote the post: Share the post on social media and other channels to reach a wider audience.
  • Follow up: Reach out to the interviewee(s) after the post is published and thank them for their time and insights.

Opinion Posts

An opinion post is a type of blog or article expressing the writer’s views, thoughts, or beliefs on a particular topic or subject on various topics, from politics and current events to personal experiences and lifestyles. They are written in a unique tone and often use the first-person point of view. 

Opinion posts provide readers with a different perspective on a topic and can be used to spark conversation or debate. These posts can spark conversation and debate, encouraging readers to share their thoughts and opinions on the topic.

It allows the writer to raise awareness and promote change on a particular issue or topic. Some tips for your brand to create opinion posts:


  • Choose a topic you are passionate about: Pick a topic that you are knowledgeable and passionate about, it will make it easier to write and more engaging for the readers.
  • Research the topic: Do your research and gather information to support your opinions and arguments.
  • Be honest and authentic: Share your personal experiences and opinions. 
  • Use specific examples: Use specific examples and evidence to support your arguments and make them more persuasive.
  • Keep it concise: Be clear and to the point; avoid rambling and stick to the main point.
  • Respect other opinions: Be respectful of different views and perspectives, even if you disagree.
  • Use a strong headline: Use a headline that is attention-grabbing and accurately reflects the post’s content.
  • Encourage discussion: Encourage readers to share their thoughts and opinions on the topic.
  • Proofread and edit: Make sure to proofread and edit the post for grammar and spelling errors.
  • Promote the post: Share the post on social media and other channels to reach a wider audience.

Review Posts: 

Review posts are articles or blog posts that evaluate or critique a specific product, service, or experience. These posts are written to inform the reader about the strengths and weaknesses of a particular item and give them an idea of whether or not it is worth purchasing or trying. 


Some tips to create review posts:

  • Select a product you know: Choose a product or service with which you have personal experience, so you can provide an honest and accurate review.
  • Research the product or service: Gather as much information as possible about the product or service being reviewed, including its features, price, and overall value.
  • Use a clear and consistent format: Use a clear and consistent form for the review, including sections for the overview, pros, cons, and conclusion.
  • Be honest and objective: Provide an unbiased evaluation of the product or service, highlighting its strengths and weaknesses.
  • Use specific examples: Use specific examples and details from your experience with the product or service to make the review more informative and exciting.
  • Provide comparisons: You can compare similar products or services to help the reader understand how the two are different.
  • Include multimedia: Include photos, videos, or screenshots to help readers visualize the product or service and better understand your review.
  • Disclose any affiliations: Declare the compensation you may have received for the review to maintain transparency and credibility.
  • Promote the post: Share the post on social media and other channels to reach a wider audience.
  • Respond to feedback: Reply to any comments or feedback on the post; this can help to create engagement and build a community around your blog or website.


Case Study Posts

A case study post is a type of content that presents an in-depth analysis of a specific real-life situation or event. It typically includes detailed information about the subject of the study, as well as an examination of any relevant factors that may have contributed to the situation. 

Some of the tips to create case-study posts:

  • Define the purpose of the case study: Before you begin, it’s essential to clearly understand what you hope to achieve with the case study. This will help guide the content and structure of the post.
  • Choose an appropriate subject: Select a case study subject that is relevant to your audience and demonstrates the value of your product or service.
  • Gather information: Conduct research and gather data on the subject of the case study, including details on the problem or challenge faced, the solution implemented, and the results achieved.
  • Use storytelling: A case study post should be written in a narrative format, using storytelling to make it more engaging and easy to read.
  • Include numbers and data: Use data and statistics to support the findings and results of the case study.
  • Add images, videos and infographics: Use pictures, videos, and infographics to make the case study more visually appealing and to help explain complex information.
  • Get customer feedback: Include quotes or testimonials from customers to add credibility to the case study.
  • Optimise for SEO: Create a case study by optimizing it for suitable keywords and making it more easily discoverable by search engines.
  • Share and promote: Share the case study on your website, social media channels and other relevant platforms, and use email marketing and other promotion techniques to get it in front of your target audience.
  • Measure and analyze: Track the performance of the case study, and analyze the results to determine its effectiveness and make improvements for future case studies.


Tools to Write a Blog Post

Some of the tools you can use to write a blog post are: 

  1. Answer The Public and Quora to know different types of topics that the viewers are interested in.
  2. BuzzSumo to get the perfect angle to weave the topic ahead in full length.
  3. Portent Title Maker to get a creative idea about why the blog will be good to read.
  4. Twitter Trending Topics to find the trending topics and grab the latest popular news. 
  5. LinkedIn Pulse pulls content from channels.
  6. Trello is a list-making application to manage project, workflow, and task tracking.
  7. Google Calendar to save ideas and events as per the calendar or the days when you want to post.

Additional Tips to Keep in Mind for Blog Post Creation


If you wish to promote your website content, these are the things you can do:

  • Create a content outline: Create an outline of the content focused on the requirements of the readers.
  • Craft an irresistible headline: Start with an irresistible headline. The catchy headline can pull the audience to your website and keep them excited for the information. 
  • Add relevant CTA’s: A call-to-action is a must as it motivates the audience  to complete an action like click on a link, make a purchase, leave an email address, etc. 
  • Publish and Promote: Use social media platforms to publish and promote the posts. You can leverage the power of emails after collecting the data from the visitors. It gives recognition to your business and improves the possibility of sales.

Final Word

Interested in promoting your business but have a tight budget, try using the power of blogs to share the valuable information with the potential customers. Blogs are effective and can be shared if enriched properly with images and are SEO- optimized. 

Connect with us for blog writing services.



What is the main purpose of a blog?

The main purpose of a blog is to provide information, education, and entertainment on a specific topic or niche.

  1. Sharing knowledge and expertise: Blogs can be used to share information and understanding about a particular topic, such as a hobby, industry, or profession.
  2. Building a community: Blogs can be used to create a community of readers who share similar interests and are interested in engaging in discussions and exchanges of ideas.
  3. Establishing thought leadership: Blogs can be used to establish the blogger as an expert or opinion leader in their field and to position the blogger or their company as a credible source of information and advice.
  4. Generating leads: Blogs can be used to generate business leads by providing valuable information to potential customers and directing them to the business’s products or services.
  5. Personal branding: Blogs can be used to enhance the blogger’s unique brand and build their online presence and reputation.
  6. Monetising: Blogs can be monetised through various means, such as advertising, affiliate marketing, sponsored posts, and by selling digital products or services.

What are the 5 most important things for writing a successful blog article?

These are the important things for writing a successful blog article:

  • Create a compelling headline.
  • Build relevant and valuable content.
  • Write well-researched content.
  • Optimize for SEO.
  • Promotion and engagement.

What are the 5 major components of a blog post?

These are the 5 major components of a blog post:

  • Attention grabbing headline.
  • Properly formatted text.
  • Engaging images or videos.
  • Links
  • Call-To-Actions.




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