Social Media Practices for Higher SEO Ranking

seo and social media

Social media is all about engagement, entertainment and education!

Well that is correct but not all brands makeup to those higher search engine rankings. Simply, because they miss on optimising their posts for higher rankings. SEO for marketing is as important as the internet for work!

In this blog, you will uncover how seo and social media works together.

What is SEO for Social Media?

SEO for social media, often called “Social Media SEO,” involves optimising your social media profiles and content to improve their visibility and ranking in search engine results.

While social media posts themselves don’t directly impact traditional search engine rankings, there are ways to optimise your social media presence for improved discoverability.

These activities help in higher SEO ranking:

  • Profile Optimization:
    Like optimising a website, ensure your social media profiles have clear, relevant, and keyword-rich descriptions. Use consistent branding elements such as profile images, cover photos, and bios.
  • Keyword Research:
    Identify relevant keywords and phrases that are commonly used by your target audience. Integrate these keywords into your social media posts, bios, and descriptions.
  • Hashtags:
    Use relevant and trending hashtags in your posts to increase the visibility of your content within social media platforms’ search functions. Research which hashtags are commonly used within your industry or niche.
  • High-Quality Content:
    Share valuable, engaging content that encourages likes, shares, and comments. This engagement can indirectly improve your content’s visibility in users’ feeds and potentially increase its reach.
  • Link Building:
    Share links to your website’s content or landing pages in your social media posts. This can drive traffic to your site and improve your site’s SEO through increased traffic and engagement.
  • Cross-Promotion:
    Collaborate with influencers, partners, or other brands within your industry for cross-promotion. Their audience exposure can increase brand visibility and potential backlinks to your social profiles.
  • Local SEO:
    If you have a physical location, ensure your social profiles are optimised for local search. Include your business’s name, address, and phone number (NAP) consistently across platforms.
  • Social Signals:
    While not a direct ranking factor, social signals (likes, shares, comments) can indirectly impact SEO by driving engagement and indicating content quality to search engines.
  • User Experience:
    Focus on providing a positive user experience on your social media profiles. Easy navigation, engaging content, and responsive design can encourage extended interactions and improve search engine visibility.
  • Analytics and Monitoring:
    Regularly track the performance of your social media posts using platform analytics tools. Monitor which types of content perform best and adjust your strategy accordingly.

Best Social Media Practices for Higher SEO Ranking

Effective social media practices can contribute to higher SEO rankings by increasing your brand’s online visibility and engagement. Here are some best practices:

  • Consistent Branding:
    Maintain consistent branding across your social media profiles and website. Consistency in visuals and messaging helps users recognize and trust your brand.

    • Enhancing Recognition: Uniform branding across social platforms and your website helps users recognize your brand, fostering trust and encouraging more click-throughs.
    • Reducing Confusion: Clear and cohesive branding prevents user confusion, making it easier for search engines to understand and index your content accurately.
    • Boosting Engagement: Familiarity with your brand leads to higher engagement rates, longer time spent on your pages, and increased chances of users sharing your content, indirectly influencing SEO.
  • Keyword Integration:
    Incorporate relevant keywords naturally into your social media profiles, bios, and posts. This can enhance the chances of your profiles appearing in search results.

    • Improving Relevance: Using relevant keywords in your social media posts and profiles enhances the relevance of your content to search queries, aiding in better search engine visibility.
    • Increasing Discoverability: Properly integrated keywords make your content more discoverable in social media platform searches and traditional search engine results.
    • Enhancing Ranking Opportunities: Strategic keyword usage increases the chances of your content appearing in front of your target audience, driving more organic traffic and potential engagement.
  • Quality Content:
    Share high-quality, relevant, and valuable content that resonates with your target audience. Engaging content is more likely to be shared and linked to, indirectly impacting your SEO.

    • Gaining Backlinks: Quality content increases the likelihood that other websites will link to it, expanding your website’s authority and raising its search engine rating.
    • Engaging Users: High-quality content keeps visitors on your page for extended periods, lowering bounce rates and letting search engines know your content is valuable and relevant.
    • Enhancing Shareability: Quality content promotes social media sharing, expanding its potential audience and ability to produce backlinks and gain more visibility.
  • Engagement and Shares:
    Encourage audience engagement by responding to comments, asking questions, and creating shareable content. Increased attention can lead to more visibility in users’ feeds.

    • Social Signals: Active engagement (likes, comments, shares) on your social media content sends positive signals to search engines, indicating content quality and user interest.
    • Increased Reach: Shared content reaches a wider audience, potentially leading to more website visits and shares, indirectly influencing search visibility.
    • Content Amplification: New audiences can discover shared content, leading to more backlinks and traffic, positively impacting your site’s SEO authority.
  • Influencer Collaboration:
    Partner with influencers or industry experts to promote your content. Their endorsement can lead to more shares, visibility, and potential backlinks.

    • Expanded Reach: Partnering with influencers exposes your content to their followers, widening your content’s reach and increasing the potential for shares and engagement.
    • Backlink Opportunities: Influencers may link to your content from their platforms, earning your site valuable backlinks that enhance its authority in search engine rankings.
    • Improved Credibility: Endorsement from influencers lends credibility to your brand, attracting more user engagement and potentially leading to higher time spent on your site, positively impacting SEO.
  • Hashtags:
    Use relevant and trending hashtags in your posts to broaden your content’s reach within social media platforms’ search functions.

    • Increased Discoverability: Hashtags categorise your content, making it more discoverable in social media searches and expanding its potential audience reach.
    • Trend Utilization: Trending hashtags can connect your content to popular topics, increasing the chances of your posts being seen and engaged.
    • Wider Exposure: Strategic hashtag usage can lead to more shares and interactions, potentially leading to increased visibility, backlinks, and improved search engine rankings.
  • Link Sharing:
    Share links to your website’s content or blog posts on your social media platforms. This can drive traffic to your site and increase your site’s authority.
  • Visual Content:
    Visuals are highly shareable and engaging. Use images, infographics, and videos to enhance your content and encourage more interactions.
  • Consistent Posting:
    Maintain a regular posting schedule to keep your audience engaged and aware of your brand. Consistency can lead to increased followers, shares, and engagement.
  • Platform Optimization:
    Optimise your social media profiles for search using relevant keywords in your bios and descriptions.
  • Shareable Content:
    Create content that is easily shareable. How-to guides, tutorials, and informative posts are more likely to be shared by users, potentially leading to more backlinks.
  • User Experience:
    Provide a positive user experience on your social media profiles. Easy navigation and engaging content can encourage more extended interactions and higher user satisfaction.
  • Local SEO:
    If applicable, include location-based keywords in your posts and profiles to improve visibility for local searches.
  • Social Signals:
    While not a direct ranking factor, social signals (likes, shares, comments) can indirectly influence search engine algorithms by indicating content popularity and quality.
  • Analytics and Optimization:
    Regularly review social media analytics to identify high-performing content and adjust your strategy accordingly.


Also Read : Difference between Social Media Marketing and Influencer Marketing


Incorporating intelligent social media practices can boost your SEO rankings. Maintain consistent branding, share quality content, and encourage engagement for better visibility. Keyword integration, influencer collaboration, and optimising profiles are crucial. Need assistance with effective social media strategies? Reach out to us at hello[at]


  • How can social media impact SEO rankings?
    While social media doesn’t directly influence traditional SEO rankings, it indirectly boosts SEO by increasing brand visibility, engagement, and the likelihood of earning backlinks.
  • What are the critical social media practices for SEO benefits?
    Focus on consistent branding, share quality and shareable content, engage with your audience, integrate relevant keywords, and collaborate with influencers for broader reach.
  • Can social media engagement affect search rankings?
    Yes, higher engagement on social media indicates content quality and user interest, indirectly influencing SEO rankings.
  • How does sharing links on social media impact SEO?
    Sharing links to your website’s content on social media can increase referral traffic and user engagement and potentially lead to more backlinks, positively impacting SEO.
  • Is there a specific posting frequency that improves SEO rankings?
    While there’s no universal rule, consistent posting with quality content can enhance engagement and visibility, indirectly contributing to improved SEO.
  • How do influencer collaborations help with SEO rankings?
    Partnering with influencers exposes your content to their followers, potentially earning more shares, engagement, and even backlinks, indirectly enhancing SEO.