Author: Noboru Team
His brand becomes a blockbuster on-screen, and sales witness spike, but this joy is short-lived because he merely invested in imposing the brand into the audiences rather than engraving it to their minds.
To understand this better let’s take an example of two renowned butter brands in the Indian market – Amul and Nutralite. Though there are two contenders, Amul has an imprint in the minds of the Indian audience because Amul has been there in Indian households for decades.
They did use multiple paid mediums but didn’t forcefully impose. It was subtle and straight. Moreover, the creative tanks of Amul used various social media platforms and their website that gives updates, recipes, contests, etc.
What is Organic Growth Marketing?
- Guest blogs.
- Audio, video, and written content on the website.
- Content on multiple social media platforms.
- Word of mouth (possible chance).
- Traction via tags and mentions on social media (depends on the audience).
These are the few organic marketing measures where you give things for free, but growth happens gradually. As it is a series of sustained marketing efforts, engagement and mental imprint will take some time.
Chunks of Successful Content Marketing
Witty Zomato & Personalized Swiggy
This brand is more than 9 decades old and apart from its fruitful functionality, they are known for its witty content on social media. They know how to play with content, illustration, and human emotions.
Corporate Social Responsibility (CSR) also can be considered as a type of organic marketing because you aren’t endorsing your deeds on paid ads. Organizations performing CSR provide aid, assistance, or employment to the underprivileged and vulnerable sections of society.
- Education (non-formal, working children, remedial education, and education for the women).
Dabur has been serving them for decades, and it is a brand that has a direct imprint on their minds as it is the only messiah in a brand that has been assisting them for years through important tangents of life.
Organic Vs Inorganic Growth
Inorganic: This is where mergers and acquisitions happen. Here, the company wishes to grow faster by buying other companies or leaving its footprints in various nations/states to boost its growth in the market. It is one such easy manner to skyrocket the earnings.
Earlier, Maggi was limited to the magic masala flavor, but the need for change and growth made them introduce various flavors catering to a specific set of audiences – Maggi brought in Chicken (non-veg lovers), Atta and Oats noodles (health-conscious souls), No Onion No Garlic noodles (for Jains), etc.
Inorganic growth, the company plans to grow organically via – launching additions to their brand, customer service, and brand value becomes the priority, and fundings happen via internal/profit fundings.
Just like humans, organic and inorganic marketing is also multi-faceted that has its positives and negatives.
Why is Organic Growth Necessary for Business?
- It helps in increasing sales.
- Adds creative wings to the brand.
- Helps in making the brand more associating with the target audience (at times emotional appeal).
- Helps in expanding product/service range in new markets and gaining a new set of target audiences (national or international level).
- Lasting in the audience’s minds (lucrative measures).
It’s a slow-paced process, but the results are impactful. The audience won’t remember you for your mergers and acquisitions with or over other corporations. But, the quality your brand provides to the customers will always be cherished and remembered (if another brand doesn’t surpass you).
How to Drive Organic Growth: 4 Best Strategies in 2021
Audience & Their Need is The Key!
If I am running a lifestyle business, there is no point in acquiring two clothing brands in a year. It would increase my stake and earnings in the market, but what is the point if my brand fails to influence the audience?
Cadbury might have reaped millions of sales, but as a customer, Cadbury is a chocolate brand that has an offering for every occasion. Therefore, your brand should define that your customers could engage and relate.
Curate. Rollout & Wait
Launch Campaigns That Have An Emotional Approach
An influencer telling their story about hair fall or body acne and later explaining how your product has helped them get through the crisis to their new flawless natural skin and hair will create an impact.
Understand The Medium & Then Shoot
It took time, right?