How Much Does a Marketing Video Cost?

Nike consistently produces powerful video content, showcasing inspirational sports narratives and athletes’ journeys, capturing their brand’s spirit of motivation and excellence.

Videos generate higher engagement rates which is why creating videos have become important.

Let us read further how beneficial is video promotion  and what are videography day rates.

What is Video Making For Promotion?

Video making for promotion refers to the process of creating video content with the primary goal of promoting a product, service, brand, or message to a target audience. It involves various stages, from conceptualization and scripting to shooting, editing, and distribution, all aimed at effectively conveying a promotional message.

Key elements of video making for promotion include:

    1. Objective Setting: Clearly defining the purpose and goals of the promotional video, such as increasing brand awareness, driving sales, or educating the audience.
    2. Audience Identification: Understanding the characteristics, preferences, and needs of the target audience to tailor the video content accordingly.
    3. Concept Development: Creating a compelling concept or storyline that aligns with the promotional message and resonates with the audience.
    4. Scripting: Crafting a script that outlines the dialogue, narration, and visuals, ensuring it effectively conveys the key message.
    5. Pre-Production: Planning and organising the logistics of the video shoot, including location scouting, casting, equipment setup, and scheduling.
    6. Production: Capturing video footage according to the script and storyboard, ensuring proper lighting, framing, and audio quality during the shoot.
    7. Post-Production: Editing the footage to create a cohesive and engaging video, adding transitions, effects, music, and titles.
    8. Optimization: Formatting the video to meet the technical requirements of the intended distribution platform, such as social media, websites, or television.
    9. Distribution: Uploading and sharing the video on relevant platforms, accompanied by appropriate tags, descriptions, and promotional efforts.
    10. Engagement and Measurement: Actively engaging with viewers, tracking performance metrics (e.g., views, engagement, conversion rates), and iterating on future video promotion strategies.

Why Choose Video Promotion?

Choosing video promotion as a marketing strategy offers several compelling advantages:

  1. High Engagement: Videos are more engaging than text or images, capturing and holding viewers’ attention for extended periods.
  2. Visual Storytelling: Videos allow for compelling storytelling, conveying emotions and complex messages in a visually effective way.
  3. Improved SEO: Video content can boost your website’s search engine rankings and increase visibility in search results.
  4. Broader Reach: Videos can be shared across multiple platforms, reaching a wider and more diverse audience.
  5. Increased Conversions: Video promotion can lead to higher conversion rates, as viewers are more likely to take action after watching a video.
  6. Brand Credibility: High-quality videos can enhance your brand’s credibility and professionalism.
  7. Measurable Results: Video analytics provide valuable insights into viewer behaviour, helping you refine your marketing strategy.
  8. Versatility: Videos can serve various purposes, from explaining products to showcasing testimonials or entertaining your audience.

What Are Videography Day Rates?

Here’s a table illustrating ordinary videography day rates based on experience and location. Please note that these rates can vary significantly depending on factors such as location, equipment, project complexity, and the videographer’s reputation:

Experience Level Location Day Rate Range
Entry-Level Small Town or Rural $200 – $500
Urban or Suburban $300 – $800
Intermediate Small Town or Rural $500 – $1,000
Urban or Suburban $800 – $1,500
Experienced Small Town or Rural $1,000 – $2,500
Urban or Suburban $1,500 – $4,000
High-End / Specialized Small Town or Rural $2,500 – $5,000
Urban or Suburban $4,000 – $10,000+


Keep in mind that these rates are approximate and can vary widely. Factors like the type of project (e.g., corporate video, wedding, documentary), equipment needed, and the specific videographer’s expertise will all influence the final day rate. It’s essential to discuss rates and expectations with the videographer to arrive at a mutually agreed-upon rate for your specific project.

Why is a 3-min video relevant for Video Campaigns?

A 3-minute video holds significance for several reasons in the realm of video marketing and content creation:

  1. Optimal Engagement: A 3-minute duration is often considered the sweet spot for viewer engagement. It’s long enough to convey a meaningful message or story but short enough to hold the viewer’s attention in today’s fast-paced digital landscape.
  2. Information Retention: Research indicates that viewers tend to retain information better from videos of moderate length. A 3-minute video allows you to present key points without overwhelming the audience.
  3. Mobile-Friendly: Many viewers consume video content on mobile devices. A 3-minute video is mobile-friendly, as it’s short enough to watch comfortably on smartphones, making it accessible to a broader audience.
  4. Social Media Compatibility: On platforms like Instagram, TikTok, and Twitter, where short-form videos thrive, a 3-minute video can be an ideal length for sharing, increasing the likelihood of it being viewed and shared by users.
  5. Time-Efficient: Viewers appreciate content that respects their time. A 3-minute video efficiently delivers information or entertainment without a significant time commitment.
  6. Storytelling: A 3-minute video allows for concise storytelling, enabling you to craft a narrative, create emotional connections, and convey a call to action effectively.
  7. Platform Versatility: Whether for your website, social media, email marketing, or presentations, a 3-minute video can be easily adapted and shared across various platforms and channels.
  8. Optimised for Attention Spans: In an era of short attention spans, a 3-minute video balances providing valuable content and keeping viewers engaged from start to finish.
  9. Call to Action: A 3-minute video provides ample time to include a clear and compelling call to action (CTA) that guides viewers on the desired next steps, whether purchasing, subscribing, or sharing the video.
  10. Analytics Insights: With a 3-minute video, you can analyse viewer behaviour and engagement metrics more effectively, helping refine your video marketing strategy for future content.

Also Read : Step by Step Guide to Creating a Marketing Video


Marketing videos are not merely content but powerful tools that captivate, inform, and inspire audiences in the digital age. Crafting compelling narratives, leveraging visuals, and embracing the art of storytelling is essential for creating videos that resonate. 

For a successful journey of video marketing, reach us at hello[at] or book a call today. Let’s collaborate to turn your vision into captivating video content that drives engagement, loyalty, and results.


Is there a correlation between video production cost and video length?

There is often a direct relationship between video length and production cost. Longer videos typically require more shooting time, editing, and potentially more resources. However, cost-efficiency can be achieved with proper planning and a clear understanding of the content’s complexity.

What factors can impact the cost of licensing music for marketing videos?

Licensing music can vary significantly in cost depending on factors like the song’s popularity, its intended use (commercial vs. non-commercial), and the duration of its use. Original compositions or royalty-free music options can also affect the overall cost.

How can I optimise my budget for marketing video production without compromising quality?

To optimise your budget, consider strategies like effective pre-production planning, repurposing content for different platforms, and working with experienced professionals who can streamline the production process. Additionally, prioritize the most critical aspects of your message to avoid unnecessary expenses.