Marketing Staff Augmentation Guide for 2023

Whether a company is facing a temporary increase in workload, a skills gap within its current staff, or a need for specialized expertise, staff augmentation can provide a cost-effective solution to meet these challenges. In this blog, we will explore the benefits of staff augmentation and how companies can successfully implement this approach to support their business goals.


What is Marketing Staff Augmentation?

Marketing staff augmentation refers to hiring additional marketing personnel on a temporary or project-based basis to support a company’s existing marketing team. This type of staffing arrangement allows a company to quickly and effectively scale its marketing efforts, bring in specialized expertise, and fill any skill gaps in its marketing team without needing permanent hiring.

Marketing staff augmentation can include hiring freelancers, contractors, or agencies to provide services such as market research, product launches, marketing campaigns, website design, and social media management. This approach allows companies to be flexible and agile in their marketing efforts. They can bring in additional support without the long-term commitment of hiring full-time employees.

How Does Marketing Staff Augmentation Work?

Marketing staff augmentation is a flexible and cost-effective way for businesses to quickly and effectively scale their marketing efforts and bring in specialized expertise as needed. It allows companies to focus on their core operations while leaving the marketing work to experts, helping to ensure the success of their marketing efforts

Marketing staff augmentation typically works as follows:

  • Identify needs:
    The first step is to identify the marketing needs and skills gaps the business wants to address. This could include the need for specialized expertise, additional support during busy periods, or the ability to quickly scale marketing efforts.
  • Select an augmentation provider:
    The next step is to choose a provider of marketing staff augmentation services. This could be a freelance marketer, a marketing agency, or a staffing firm specializing in marketing personnel.
  • Define project scope and expectations:
    Once a provider has been selected, the business and the provider will work together to define the size of the project and the expectations for the work to be done. This could include project timelines, budget, deliverables, and the responsibilities of each party.
  • Onboarding and training:
    The provider will then bring in the marketing personnel and ensure they receive the necessary training and support to effectively support the business’s marketing efforts.
  • Collaboration and execution:
    The marketing personnel will then collaborate with the business’s existing marketing team to execute the defined project, using their expertise and specialized skills to support the business’s marketing goals.
  • Evaluation and continuous improvement:
    Once the project is complete, the business and the provider will evaluate the results and determine if there are areas for improvement. This feedback can be used to make any necessary adjustments and ensure the success of future marketing staff augmentation projects.

Benefits of Marketing Staff Augmentation

These are the benefits of marketing staff augmentation

  • Cost savings:
    Marketing staff augmentation allows businesses to bring in additional marketing support without needing full-time hiring, reducing costs associated with hiring, training, and benefits.
  • Flexibility:
    With marketing staff augmentation, businesses can quickly and easily scale their marketing efforts up or down as needed without the long-term commitment of full-time hiring.
  • Access to specialized expertise:
    Marketing staff augmentation providers offer a range of technical expertise and skills, allowing businesses to bring in the specific knowledge they need to support their marketing goals.
  • Improved quality and efficiency:
    Marketing staff augmentation personnel are experts in their field, providing businesses with a high level of expertise and efficiency to support their marketing efforts.
  • Reduced risk:
    Marketing staff augmentation allows businesses to test new marketing initiatives and strategies without the risk of long-term commitment, providing a low-risk opportunity to try new ideas and approaches.
  • Increased capacity:
    By bringing in additional marketing support, marketing staff augmentation allows businesses to improve their marketing capacity and achieve more in less time.
  • Better use of internal resources:
    Marketing staff augmentation can help businesses maximize their internal resources, allowing them to focus on their core operations while leaving the marketing work to experts.
  • Improved productivity:
    By having a dedicated team of marketing specialists working on their marketing initiatives, businesses can improve their overall productivity and see better results from their marketing efforts.
  • Better return on investment:
    With the support of marketing staff augmentation personnel, businesses can achieve a better return on investment from their marketing efforts, making it a cost-effective solution for businesses of all sizes.

Key Difference Between Marketing Staff Augmentation And Outsourcing

Marketing staff augmentation and outsourcing are both ways for businesses to bring in additional support for their marketing efforts, but there are some critical differences between the two:

  • Purpose: Marketing staff augmentation is focused on supplementing a company’s existing marketing team with additional personnel. In contrast, outsourcing concentrates on having an outside company or individual handle all or most marketing work.
  • Flexibility: Marketing staff augmentation allows businesses to bring in additional support as needed without the long-term commitment of full-time hiring. On the other hand, outsourcing typically involves a longer-term commitment and may provide a different level of flexibility.
  • Control: With marketing staff augmentation, businesses retain more control over their marketing initiatives and can work closely with the augmentation personnel to ensure their goals are met. On the other hand, outsourcing often involves giving up control of marketing efforts to the outsourcing company.
  • Cost: Marketing staff augmentation can be more cost-effective than outsourcing, as businesses only pay for the support they need without needing full-time hiring. On the other hand, outsourcing can be more expensive, as businesses are paying for the full suite of services provided by the outsourcing company.
  • Expertise: Marketing staff augmentation personnel are specialists in their field, bringing a high level of knowledge to support a company’s marketing efforts. Outsourcing companies may also have a high level of expertise, but the level of understanding can vary greatly, depending on the company and the specific services provided.

In conclusion, marketing staff augmentation and outsourcing are valuable ways for businesses to bring in additional marketing support. Still, the critical difference lies in their purpose, flexibility, control, cost, and expertise. Therefore, companies must carefully consider their needs and goals when choosing between marketing staff augmentation and outsourcing.

Also Read : How to Hire a Digital Marketing Team for Your Startup?

Conclusion:How Noboru Can Help You Augmenting Marketing Staff?

Noboru can support staff augmentation in several ways. One way is by providing training and development opportunities to upskill their existing employees to take on new roles and responsibilities. Another way is by offering flexible work arrangements, such as remote work or part-time schedules, to accommodate staff who may have other commitments.

Providing support services, such as access to technology and resources, can also help the team effectively perform their duties. Additionally, Noboru can seek out and hire contractors or temporary workers with specific skill sets to supplement their existing staff.

By taking these steps, companies can effectively manage changes in demand for labor and ensure that they have the right team with the right skills to meet their business goals. For more details please contact us at hello[at]