How to do SEO for a Website: Step-by-Step Guide?

The game of search engine optimization is for higher ranking and more lead generation for overall business growth. SEO data refers to traffic, page rank, impressions, and other topics that align your actions to enhance the ranking of the website. 

Getting there on the first page and getting clicks is the motive!

On the first page alone, Google captures 71% of search traffic clicks and has been reported as high as 92% in recent years (Source). SEO can reduce the cost of customer acquisition by 87.41% on average compared to digital advertising (Source: Terakeet). Also 70% of marketers see SEO as more effective than PPC (Source:Databox).

  Let us read more in detail about SEO.

SEO for Website: A Quick Introduction

SEO stands for “Search Engine Optimization,” which refers to optimizing a website to rank higher and earn more organic traffic in search engine results pages (SERPs).

• The goal of SEO is to increase the visibility and relevance of a website to users searching for specific keywords or topics. 
• The process involves optimizing both on-page (e.g., content, titles, meta descriptions) and off-page (e.g., backlinks, social media signals) factors to signal to search engines that your site is valuable and relevant.
• SEO is an ongoing process and requires a solid understanding of how search engines work and a deep understanding of your target audience and the keywords they use to search for the products or services you offer.

Also Read: SEO Guidebook

How to do SEO for a website?

These are the steps to begin with the SEO for a website:

1. Keyword research: Identify relevant keywords and phrases that people are searching for related to your business, and create content around those keywords.
2. On-page optimization: Optimize your website’s content, meta titles and descriptions, headings, and images with the identified keywords to make it more search engine-friendly.
3. Technical optimization: Ensure that your website is technically optimized for search engines by optimizing the website’s speed, structure, and mobile-friendliness and removing any technical errors.
4. Backlink building: Acquire high-quality backlinks from reputable websites to improve your website’s authority and rankings in search engines.
5. Content creation: Create high-quality and relevant content on your website that answers your audience’s questions and engages them with your business.
6. Local SEO: If your business serves a specific geographic location, optimize your website for local SEO by listing your business on local directories, claiming your Google My Business listing, and creating content that targets local keywords.
7. Monitor and analyze: Monitor your website’s traffic, rankings, and analytics to analyze the effectiveness of your SEO efforts and make necessary adjustments to improve your results.

Read: What is SEO?

Benefits of SEO

The benefits of SEO are numerous and include the following:

Increased traffic: 

By ranking higher in search results, you can drive more organic, targeted traffic to your website. SEO helps increase traffic to a website by improving its ranking in search engine results pages (SERPs) for relevant keywords. The higher a website ranks, the more likely it is to be seen by users conducting search queries. Here are a few ways SEO can help increase traffic:

• Keyword optimization: By researching and targeting the right keywords, you can ensure that your website appears in front of the right audience for relevant search queries.
• On-page optimization includes optimizing website elements such as title tags, meta descriptions, and header tags to improve relevancy and user experience.
• Content creation: By regularly creating high-quality, relevant content, you can attract more organic traffic and establish your website as an authority in your industry.
• Link building: By acquiring high-quality backlinks from other reputable websites, you can improve your website’s authority and ranking, leading to increased traffic.
• Mobile optimization: With the increasing use of mobile devices, optimizing your website for mobile to improve its ranking and attract mobile users is crucial.

 

Improved user experience: 

A well-optimized website is faster, easier to navigate, and provides a better user experience, which can lead to higher engagement and conversion rates. Here are several ways SEO can help improve the user experience:

• Faster load times: Optimizing website code and images can reduce the time it takes for a website to load, improving the overall user experience.
• Mobile optimization: By making a website mobile-friendly, you can ensure a positive user experience for the growing number of users accessing the web on mobile devices.
• User-friendly navigation: A well-structured website with explicit, intuitive navigation can make it easier for users to find what they’re looking for, improving their overall experience.
• Relevant content: By providing high-quality content, you can improve the user experience by giving them the information they need and helping them find what they’re looking for.
• Accessibility: By making a website accessible to users with disabilities, you can ensure that everyone has a positive user experience, regardless of their abilities.
• Better website design: By creating an attractive and well-designed website, you can improve the overall user experience and make it easier for users to engage with your content.

Increased brand visibility: 

A robust online presence can help establish your brand as a leader in your industry and increase its visibility and recognition. SEO can help increase brand visibility by improving a website’s ranking and visibility in search engine results pages (SERPs). Here are several ways SEO can help with increased brand visibility:

• Keyword optimization: By targeting relevant keywords, you can ensure that your website appears in front of the right audience for search queries related to your brand or industry.
• Content creation: By regularly creating high-quality, relevant content, you can establish your brand as a thought leader and attract more organic traffic.
• Link building: By acquiring high-quality backlinks from reputable websites, you can increase your website’s authority and visibility in search results.
• Social media presence: By promoting your website and brand through social media, you can drive traffic and increase brand visibility.
• Local search optimization: By optimizing your website for local search, you can increase visibility and reach local customers searching for products or services in your area.
• Online reviews: Encouraging customers to leave positive reviews can improve your brand’s visibility and credibility, leading to increased traffic and conversions.

Cost-effective: 

SEO is a cost-effective marketing strategy compared to paid advertising as it targets users actively searching for your products or services. SEO is considered a cost-effective form of online marketing for several reasons:

• Long-term benefits: Unlike paid advertising, the results of SEO efforts can have long-lasting benefits and provide a continual stream of organic traffic.
• Targeted traffic: SEO targets users actively searching for products or services related to your business, increasing the likelihood of attracting qualified leads.
• Lower cost per click: The cost per click for organic search results is typically lower than that of paid advertising, making SEO more cost-effective for attracting traffic to your website.
• Increased conversion rates: By providing relevant and high-quality content that addresses the needs of your target audience, you can increase the likelihood of converting visitors into customers, ultimately increasing the return on investment for your marketing efforts.
• No advertising costs: With SEO, you don’t have to pay for ad space or each click or impression. Instead, you invest in optimizing your website to rank higher in search results, which can drive organic traffic to your site over time.

 

Long-term benefits: 

Unlike paid advertising, the results of SEO efforts can have long-lasting benefits and provide a continual stream of organic traffic. SEO brings long-term benefits because its effects accumulate over time and continue to drive traffic to a website long after the initial optimization work has been done. Here are several reasons why SEO has long-term benefits:

• Evergreen content: By creating high-quality, relevant content that addresses the needs of your target audience, you can attract organic traffic over an extended period.
• Sustainable ranking improvements: Good SEO practices can help improve a website’s ranking in search results, and those improvements can persist over time, continuing to drive traffic and increase visibility.
• Continual improvement: SEO is an ongoing process. As search engines update their algorithms, it’s essential to regularly assess and improve your website to maintain its ranking and visibility.
• Increased authority: Over time, as you acquire backlinks from reputable websites and continue to create high-quality content, your website’s authority and reputation can increase, further boosting its visibility in search results.
• Cost-effective: Unlike paid advertising, which can become increasingly expensive over time, the benefits of SEO continue to accrue, making it a cost-effective option for businesses looking to attract organic traffic and improve their online presence.

 

Higher conversion rates: 

By providing relevant and high-quality content that addresses the needs of your target audience, you can increase the likelihood of converting visitors into customers. SEO brings long-term benefits because its effects accumulate over time and continue to drive traffic to a website long after the initial optimization work has been done. Here are several reasons why SEO has long-term benefits:

• Relevant keywords: By targeting relevant keywords, you can ensure that your website appears in front of users searching for products or services related to your business, increasing the likelihood of attracting qualified leads.
• Quality content: By providing high-quality, relevant content that addresses the needs and questions of your target audience, you can build trust and credibility, increasing the likelihood of conversions.
• User-friendly design: By implementing a user-friendly website design and navigation, you can make it easier for users to find the information they need, improving the overall user experience and increasing the likelihood of conversions.
• Mobile optimization: With an increasing number of users accessing websites from mobile devices, it’s essential to optimize your website for mobile, providing a seamless user experience for users on any device.
• Fast load times: Optimizing your website for fast load times can improve the user experience and reduce the likelihood of users leaving your site due to slow page speeds.
• Clear call-to-action: By including clear and prominent calls-to-action on your website, you can guide users towards taking the desired action, such as making a purchase or filling out a contact form.

 

Things to do Before Starting SEO for Your Website

Before starting SEO for your website, it’s essential to take several steps to ensure that your website is optimized for search engines and ready for a comprehensive SEO strategy. Here are several things to do before starting SEO for your website:

Conduct keyword research: 

Determine the keywords and phrases your target audience is searching for and ensure your website’s content and structure align with these keywords.

Fix Technical Issues

You will have to audit the site to resolve the technical issues to improve website’s ranking.

Website Loading Speed

Fixing technical issues related to website loading speed is crucial for providing a positive user experience and improving search engine ranking.

• • One way to resolve these issues is to optimize images on the website by reducing their size through compression or using image optimization tools.
  • Minimising HTTP requests by combining files and reducing the number of plugins can also improve loading speed.
  • Using a Content Delivery Network (CDN) to distribute the website’s content to multiple servers can reduce the distance that data needs to travel, and enabling browser caching can allow frequently accessed pages to be stored on a user’s device, reducing the time it takes for those pages to load.
  • Minimising the size of CSS and JavaScript files by removing unnecessary code, compressing files, and using minifying tools can also improve loading speed.
  • Choosing a fast and reliable web hosting service can ensure that the website loads quickly and consistently. By addressing these technical issues, you can provide a better user experience, increase engagement, and improve your website’s ranking in search results, ultimately bringing a higher return on investment for your marketing efforts.

 

Site Architecture: 

Fixing site architecture is essential to improving your website’s performance and user experience.

• • First, you should create a clear and intuitive navigation system to select site architecture. This can be achieved by using descriptive and keyword-rich URLs for your pages, making it easier for users and search engines to understand the content on each page.
  • You can implement proper header tags, such as H1, H2, H3, etc., can help to structure your content in a way that is easy to read and understand for both users and search engines.
  • Another critical aspect of site architecture is ensuring that your website’s content is organised logically and intuitively, precisely categorising and labelling pages and sections. This can help to improve the user experience, making it easier for users to find what they are looking for and reducing bounce rates.
  • Keep  mobile-friendly design, as more and more users are accessing websites on mobile devices.
  • Taking these steps can improve your website’s performance, search engine visibility, and user experience, bringing long-term benefits to your online marketing efforts.

 

Sitemap: 

A sitemap is an essential component of a website, as it helps search engines understand the structure and content of your website. Technical issues related to sitemaps can impact your website’s search engine visibility, making it essential to address them. 

To fix the technical problems associated with your sitemap, you can:

• • Begin by checking that all the pages on your website are included in your sitemap and are correctly linked.
  • You should also ensure that the sitemap is in the correct format, such as XML, and easily accessible to search engines.
  • Keep your sitemap up-to-date, as any changes to your website’s structure or content should be reflected in the sitemap.
  • If you have a large website with many pages, you may need to create multiple sitemaps, as search engines limit the number of URLs that can be included in a single sitemap.

By fixing any technical issues related to your sitemap, you can ensure that search engines can easily access and understand the structure and content of your website, improving your search engine visibility and, ultimately, driving more traffic to your website.

Use SSL Certificate:

Fixing technical issues with SSL certificates involves several steps to ensure the proper functioning of the certificate.

• • The first step is to identify the cause of the problem, which can be due to expiration, incorrect installation, or misconfiguration.
  • Check the certificate to ensure it has not expired and is properly installed and configured on the server. If the certificate has expired, it must be renewed through the certificate authority.
  • If the certificate is not installed correctly, a new one may need to be obtained and installed. After the certificate has been renewed or replaced, it is essential to verify that it has been installed correctly and that there are no further issues.
  • To maintain the proper functioning of the certificate, it is recommended to regularly monitor it to promptly identify and resolve any problems that may arise.

 

Robots.txt: 

One must go through several steps to fix issues with a robots.txt file to ensure its proper functioning.

• • The first step is to identify the issue causing the problem, which could be the incorrect syntax, incorrect file path, or incorrect content. 
  • After placing the issue, one should check the file’s syntax to ensure it follows the proper format for a robots.txt file.
  • It is also essential to check the file path to ensure that it is located in the website’s root directory.
  • The next step is to review the file’s content to verify that it accurately restricts or allows access to specific pages on the website.
  • To test the functionality of the file, one can use tools such as the Google Search Console or a web-based robots.txt validator.
  • Finally, if necessary, update the content of the robots.txt file to correct any issues and ensure that it functions as intended.

 

301 Errors: 

301 errors occur when a page has been permanently moved to a new URL. To fix these errors, follow these steps:

• • Identify the source of the error: Use webmaster tools or other analysis tools to find the URLs returning 301 errors.
  • Update your internal links: If any internal links are pointing to the old URL, update them to the new URL.
  • Redirect the old URL: Create a redirect from the old URL to the new URL. This can be done using .htaccess files (on Apache servers) or through server-side scripting languages such as PHP.
  • Update any external links: Reach out to any websites linking to the old URL and ask them to update their links.
  • Monitor your progress: Use webmaster tools to monitor the status of your URLs and ensure that your redirects are working correctly.

 

302 Errors: 

302 errors occur when a page has been temporarily moved to a new URL. To fix these errors, follow these steps:

• • Identify the source of the error: Use webmaster tools or other analysis tools to find the URLs returning 302 errors.
  • Update your internal links: If any internal links are pointing to the old URL, update them to the new URL.
  • Redirect the old URL: Create a redirect from the old URL to the new URL. This can be done using .htaccess files (on Apache servers) or through server-side scripting languages such as PHP.
  • Update any external links: Reach out to any websites linking to the old URL and ask them to update their links.
  • Monitor your progress: Use webmaster tools to monitor the status of your URLs and ensure that your redirects are working correctly.

404 Errors: 

404 errors occur when a user requests a page that cannot be found on the server. To fix these errors, follow these steps:

• • Identify the source of the error: Use webmaster tools or other analysis tools to find the URLs returning 404 errors.
  • Check the URL: Ensure that the URL being requested is correct and free of typos.
  • Restore the missing page: If it was accidentally deleted, restore it to its original location.
  • Redirect the URL: If the page has been moved, create a redirect from the old URL to the new URL. This can be done using .htaccess files (on Apache servers) or through server-side scripting languages such as PHP.
  • Customize the 404 page: Consider creating a 404 error page that provides helpful information and links to other pages on your website.
  • Monitor your progress: Use webmaster tools to monitor the status of your URLs and ensure that your redirects are working correctly.

 

Use Canonical Tags: 

Canonical tags are used to fix technical issues, such as duplicate content, by specifying the preferred URL for a page. The tag is added to the HTML code of a page and indicates to search engines which version of the page should be considered the authoritative one.

Using canonical tags can resolve several technical issues, including:

• • Duplicate content: If multiple pages on your website have similar or identical content, using a canonical tag can help search engines understand which page should be indexed and avoid penalizing your website for having duplicate content.
  • URL parameter issues: If your website generates multiple URLs with different parameters (e.g., sorting options), canonical tags can specify the preferred URL for a page.
  • Hreflang implementation: Canonical tags can be used in conjunction with hreflang tags to specify the preferred version of a page for different languages and geographical regions.

 

Keyword Cannibalization: 

Keyword cannibalization refers to a situation where multiple website pages compete for the same search engine ranking for a particular keyword or phrase. 

This can lead to technical issues because search engines may need help determining which page is the most relevant result for a specific query, leading to lower search engine visibility and ranking for all the pages involved.

For example, consider a website that sells shoes. Suppose the website has multiple pages targeting the keyword “running shoes,” including a general category page, a men’s running shoe page, and a women’s running shoe page. In that case, search engines may struggle to determine which page is the best result for a user searching for “running shoes.”

In this case, the multiple pages compete against each other for the same keyword, leading to keyword cannibalization.

To resolve this issue, the website could choose a primary page (e.g., the general category page) and use canonical tags on the secondary pages to indicate the preferred page. They could also optimize the introductory page for the keyword “running shoes,” ensuring the best possible result for users searching for that keyword.

To fix technical issues related to keyword cannibalization, you can follow these steps:

• • Identify keyword cannibalization: Use webmaster tools or other analysis tools to identify which website pages compete for the same keyword or keyword phrase.
  • Choose a primary page: Decide which page should be considered the introductory page for the keyword or phrase and consolidate any content from other pages into that page.
  • Use canonical tags: Add a canonical tag to the HTML code of the secondary pages, pointing to the primary page.
  • Optimise the primary page: Ensure that the preceding page is optimised for the keyword or keyword phrase, including incorporating the keyword into the page title, meta description, and body content.

Areas Where You Should be Optimizing Your Website for SEO

These are the areas where you can work to optimise your website:

Search Engine Optimisation

• Keyword Research: Identify relevant keywords and phrases that your target audience will likely use when searching for your products or services. Use tools like Google Keyword Planner to find high-traffic, low-competition keywords.
• On-Page SEO: Optimize individual pages of your website by including target keywords in title tags, meta descriptions, headers, and throughout the content. Ensure your website has a clear and organized structure with a user-friendly URL structure.
• Quality Content: Create high-quality, informative, and engaging content that addresses the needs and interests of your audience. Regularly update your content to keep it fresh and relevant.
• Mobile Optimization: Ensure your website is mobile-responsive, as Google considers mobile-friendliness when ranking websites.
• Page Speed: Improve website loading times by optimizing images, browser caching, and minimizing code. Faster websites tend to rank higher.

 

User Experience (UX) Optimisation

• Responsive Design: Ensure your website looks and functions well on various devices and screen sizes. Responsive design enhances user experience and can lead to higher search engine rankings.
• Navigation and Structure: Create a straightforward and intuitive navigation menu to help users find information quickly. A well-organized site structure also aids search engines in understanding your content.
• Page Layout and Readability: Use readable fonts, appropriate font sizes, and spacing. Make sure your website’s layout is clean and clutter-free.
• Page Loading Speed: This is crucial for SEO and user experience. Minimise heavy graphics and scripts that can slow down your site.

Technical Optimisation

• Schema Markup: Implement structured data markup to give search engines more context about your content. This can lead to rich snippets in search results, increasing click-through rates.
• Optimize Images: Compress and resize images to reduce load times without sacrificing quality. Use descriptive file names and alt tags for images to improve accessibility and SEO.
• SSL Certificate: Secure your website with an SSL certificate, which protects user data and positively affects search rankings.
• XML Sitemap: Create and submit an XML sitemap to search engines to help them crawl and index your website more efficiently.
• Fix Broken Links: Regularly check for and fix broken links, as they can negatively impact user experience and SEO.

By focusing on off-page SEO optimisations, you can help search engines better understand the context and relevance of your content based on its relationships to other pages on the web, leading to improved search engine visibility and ranking.

How to do On-Page SEO for a website?

On-page SEO refers to the optimizations made directly to a web page’s content and HTML source code to improve its visibility and ranking in search engine results pages (SERPs).

The goal of on-page SEO is to create a user-friendly and search engine-friendly website that provides a positive user experience and meets the needs of both search engines and users.

Here are the steps to perform on-page SEO:

• Conduct Keyword Research: Start by researching target keywords or phrases that accurately reflect the content of your web pages and have a high search volume.
• Optimize your Content: Make sure your content is high-quality, relevant, and engaging. Use your target keywords or phrases naturally and conversationally in your page title, meta description, header tags, and body content.
• Optimize your URL Structure: Use descriptive and concise URLs that accurately reflect the content of your pages. Use hyphens to separate words in the URL.
• Use Header tags: Use header tags (H1, H2, H3, etc.) to structure your content and make it easier for users to read. The header tags should accurately reflect the page’s content and be used in a logical hierarchy.
• Optimize Images: Use relevant and descriptive alt text for your images, and compress your images to reduce page load time.
• Use Internal Linking: Connect related pages within your website using internal links. Use descriptive anchor text for your internal links.
• Optimize for Mobile: Make sure your website is mobile-friendly and has a fast page load on mobile devices.
• Monitor your Progress: Monitor your website’s performance and adjust your on-page SEO strategies as needed. Use tools such as Google Search Console to monitor your website’s visibility and ranking in search results.

 

By following these steps and focusing on key on-page SEO factors, you can help search engines understand the context and relevance of your content, leading to improved visibility and ranking in search results.

How to do Off-Page SEO for a website?

Off-page SEO refers to optimizations outside your website but still impacts its visibility and ranking in search engine results pages (SERPs). 

Here are the steps to perform off-page SEO for your website:

• Build Quality Backlinks: Acquiring high-quality backlinks from reputable websites can help increase your website’s visibility and credibility in the eyes of search engines.
• Participate in Online Communities: Participate in relevant online communities, forums, and social media platforms to build your online presence, establish yourself as an expert in your field, and drive traffic to your website.
• Utilise Social Media: Use social media platforms to promote your content and engage with your target audience. Share your content on social media and encourage others to share it.
• Create Shareable Content: Create high-quality, shareable content that is valuable to your target audience and encourage them to share it with their network.
• Optimise for Local Search: Optimize your website by claiming your Google My Business listing and ensuring that your website is listed in relevant directories.
• Monitor your Progress: Monitor your website’s backlink profile, social media mentions, and online reputation to measure the effectiveness of your off-page SEO strategies.

By focusing on these off-page SEO strategies and building a strong online presence, you can increase your website’s visibility and credibility in the eyes of search engines and drive more traffic to your site.

How to Optimise Website for Technical SEO?

These are the steps following which you can optimize technical SEO:

• ​​Improve website speed: A faster website improves user experience and search engine rankings. Use tools like GTmetrix or PageSpeed Insights to analyze your website speed and implement the recommended changes.
• Use SSL certificate: Install an SSL certificate to secure your website and ensure that your website is accessible through the HTTPS protocol.
• Optimise website structure: Create a straightforward design with a logical hierarchy, and ensure all pages are easily accessible through your website’s navigation.
• Optimise robots.txt file: Use a robots.txt file to guide search engines on which pages to crawl and index on your website.
• Optimise XML sitemap: Create and submit an XML sitemap to Google Search Console so that search engines can quickly discover and index all pages on your website.
• Optimise meta tags: Use relevant and optimized meta titles and descriptions for each page on your website, including the target keyword, to help search engines understand the content of your pages.
• Ensure mobile-friendliness: Ensure your website is mobile-friendly and responsive to different screen sizes and devices, which can impact your search engine rankings.
• Fix technical errors: Identify and fix technical errors such as broken links, duplicate content, and server errors, as they can negatively impact your search engine rankings.

How to Measure SEO Results?

Measuring SEO results involves tracking various metrics to assess the effectiveness of your SEO strategies. Some key metrics to measure SEO results include:

• Organic traffic: This measures the number of visitors to your website from search engine results.
• Keyword rankings: Track the position of your targeted keywords in search engine results.
• Bounce rate: This measures the percentage of visitors who leave your site after only viewing one page. A low bounce rate indicates that your site is providing relevant content.
• Conversion rate: Track the number of conversions (such as sales or sign-ups) generated from organic search traffic.
• Time on site: This measures the average time visitors spend on your site.
• Pages per session: This measures the average number of pages viewed during a single session on your site.
• Backlinks: Track the number and quality of backlinks pointing to your site, as these are important ranking factors.

These metrics can be tracked using tools such as Google Analytics, Google Search Console, SEMrush, Ahrefs, etc. Regular monitoring and analysis of these metrics can help you identify areas for improvement in your SEO efforts.

Conclusion

In conclusion, SEO (Search Engine Optimization) is an essential aspect of digital marketing that helps improve a website’s visibility and ranking on search engines. The process involves optimizing various elements of the website, including the content, structure, and technical aspects, to ensure that it is search engine friendly. 

With the right approach and persistence, SEO can lead to increased traffic, conversions, and revenue for a business. You can contact us for the SEO strategy. 

 

FAQ’s- 

What are the benefits of search engine optimization?

Some key benefits of SEO includes:

• Increased organic traffic
• Improved user experience
• Increased brand visibility
• Higher conversions rate
• Long-term results
• Cost-effective
• Improved competitiveness

What is the first step in search engine optimization?

Choosing the keywords you want to optimize for is the first stage in search engine optimization. Each page on your website should target a different keyword cluster, so they don’t compete with one another. These are the terms that your ideal website visitors are likely to type into Google or other search engines.

How much does search engine optimization cost?

The cost of search engine optimization (SEO) can vary depending on your website’s size and complexity, your industry’s competitiveness, and the services you require. On average, the cost of SEO services ranges from $500 to $5,000 per month for small to medium-sized businesses and can be much higher for large or highly competitive enterprises. 

Some agencies may offer a one-time fee for a complete SEO overhaul, while others may offer ongoing monthly packages. It’s best to research different options and speak with a few providers to better understand the cost and services offered.

How long does it take for SEO to work?

The timeline for SEO results can vary depending on various factors, such as the competitiveness of your industry, the quality and quantity of your website’s content, and the effectiveness of your optimization efforts. Generally, it can take anywhere from 3 to 6 months to see significant results from SEO, although in some cases, it may take up to a year or longer. Remember that SEO is a long-term strategy, and the effects are cumulative. Over time, consistent and persistent optimization efforts will yield better and more sustainable results than sporadic efforts.