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3X Growth in Online Visibility

We were able to create brand awareness and drive relevant website traffic to Northmist within 6 months of time.

Objective

Drive relevant website traffic by increasing the brand awareness.



Challenges

  • Northmist was a startup.

 

  • In the landscape of digital-first D2C sustainable fashion clothing, the brand was new. And the awareness on concept of organic clothing was quite lean in the market.

 

  • The fashion apparels were expensive as compared to conventional clothing. 

 

  • Despite being on lean budget, the brand was set  to compete against brand like Nicobar, No Nasties, Good Earth, March Te, etc.

northmist challenges

Authority contents


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Result

3X growth in driving relevant website traffic.

Creating excitement in the audience with the word of mouth helped. We just spoke about sustainability, fashion, environment, that is the centre of gravity for the urban civilizations.



Selected keywords that improved the search results.

Our chosen keywords have attracted more qualified traffic and improved northmist’s overall online presence.

Keyword “organic tee shirt” that helped the brand rank.

By high-value content creation and content dissemination, using keywords we helped in higher visibility of the brand in SERP.

Execution

 

  • ROI-driven Strategy: We prepared a ROI driven digital marketing strategy. As a part of the strategy we carved short term gain and long term sustenance activities. The major stress was on sustainable fashion and how the brand was contributing to save the environment with eco-friendly clothing.

 

  • Universal Search Optimisation: The brand was new so we started with USO. Both our On-Page and Off-Page tactics helped the site ranked well. We collaborated with other brands in the same niche and shared information about the brand’s products. It increased the traffic and helped in building website’s authority.

 

  • Content Curation, Creation & Distribution: We created a content library around the core fundamentals of the brand which helped us inform the clients. Every piece of content was original. And we managed to influence the fashion choices of the people.The original pieces of content were distributed in the industry related publications.

 

  • Paid Media Management: There were no demand for the product in the market hence organic search was less. But we found an alternative to it. We created awareness through Facebook, Instagram, and Google Display Network. And then with Google Ads, all the magic worked.

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