9x Revenue Generated From Skin Services

Assure's performance marketing achieved a 300% increase in lead counts through our target branded campaigns.

Objective

Our primary objectives were to increase brand awareness, drive clinic footfall, and boost service inquiries across 15+ clinics in Indian cities. Leveraging our expertise in performance marketing, we crafted a tailored strategy to position Assure Clinic as a go-to destination for advanced derma services. Our tactical goal was to supply enough leads so that the derma counsellors hired by the brand get enough calls in a systematic manner.

Challenges

  • Establishing Assure Clinic as a newcomer in the skincare industry demanded meticulous strategies for brand recognition and trust-building in a competitive market.
  • Addressing a non-converting landing page required a strategic overhaul, focusing on user experience enhancements and content refinement to translate clicks into meaningful engagement.
  • Navigating a scarcity of visual assets for display ads necessitated a creative reinterpretation, using compelling visuals to convey the unique value proposition of Assure Clinic’s services
  • Managing a significant delta between service costs involved tailoring campaign structures to accommodate varying ticket sizes while ensuring optimal ROI across the service spectrum.
  • Adopting a value-based bidding strategy added complexity, requiring meticulous analysis of performance metrics to align bidding with the unique value propositions of Assure Clinic’s offerings.







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Result

300% INCREASE IN DAILY LEAD COUNTS

 



9x REVENUE GENERATED FROM SKIN SERVICES

2.4 RETURN ON INVESTMENT

Execution

  • Leveraged targeted branding campaigns to establish Assure Clinic’s presence amid industry giants.
  • Implemented UX improvements and content refinements to transform the landing page into a conversion powerhouse.
  • Creatively reimagined the brand’s essence, using captivating visuals to effectively communicate Assure Clinic’s unique value scared to go off script!
  • Tailored campaign structures to accommodate varied service costs, ensuring optimal ROI across the entire service portfolio.
  • Meticulously aligned bidding strategies with service value propositions, optimizing cost-effectiveness and performance.
  • Successfully integrated Zoho sales insights into ad platforms, enabling real-time data utilization for refined targeting and bidding.
  • Implemented a dynamic lead flow management system, ensuring potential clients receive personalized attention aligned with counselor availability.

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