9x Revenue Generated From Skin Services

Assure's performance marketing achieved a 300% increase in lead counts through our target branded campaigns.

Objective

Our primary objectives were to increase brand awareness, drive clinic footfall, and boost service inquiries across 15+ clinics in Indian cities. Leveraging our expertise in performance marketing, we crafted a tailored strategy to position Assure Clinic as a go-to destination for advanced derma services. Our tactical goal was to supply enough leads so that the derma counsellors hired by the brand get enough calls in a systematic manner.

Challenges

  • Establishing Assure Clinic as a newcomer in the skincare industry demanded meticulous strategies for brand recognition and trust-building in a competitive market.

 

  • Addressing a non-converting landing page required a strategic overhaul, focusing on user experience enhancements and content refinement to translate clicks into meaningful engagement.

 

  • Navigating a scarcity of visual assets for display ads necessitated a creative reinterpretation, using compelling visuals to convey the unique value proposition of Assure Clinic’s services

 

  • Managing a significant delta between service costs involved tailoring campaign structures to accommodate varying ticket sizes while ensuring optimal ROI across the service spectrum.

 

  • Adopting a value-based bidding strategy added complexity, requiring meticulous analysis of performance metrics to align bidding with the unique value propositions of Assure Clinic’s offerings.

Result

300% INCREASE IN DAILY LEAD COUNTS

Our lead generation efforts are soaring! We’ve seen significant increase in daily leads, bringing larger pool of potential customers.



9x REVENUE GENERATED FROM SKIN SERVICES

We generated revenue for Assure Clinic by 9x, highlighting the increasing demand for personalized and effective skincare solutions.

2.4 RETURN ON INVESTMENT

We were able to provide ROI of 2.4 on their successful investment with us in the time period of 2 months.

Execution

  • Leveraged targeted branding campaigns to establish Assure Clinic’s presence amid industry giants.

 

  • Implemented UX improvements and content refinements to transform the landing page into a conversion powerhouse.

 

  • Creatively reimagined the brand’s essence, using captivating visuals to effectively communicate Assure Clinic’s unique value scared to go off script!

 

  • Tailored campaign structures to accommodate varied service costs, ensuring optimal ROI across the entire service portfolio.

 

  • Meticulously aligned bidding strategies with service value propositions, optimizing cost-effectiveness and performance.

 

  • Successfully integrated Zoho sales insights into ad platforms, enabling real-time data utilization for refined targeting and bidding.

 

  • Implemented a dynamic lead flow management system, ensuring potential clients receive personalized attention aligned with counselor availability.

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