10% reduction in website bounce rate within 3 months.

We improved UI/UX design to enhance load speed, content quality, and make an intuitive navigation.

Objective

Design a visually appealing easy-to-use website with simple navigation. Bridge the UI and UX design gaps to engage users for a longer time.




Challenges

  • Ensuring that the mobile products loads quickly because number of mobile users is higher comparatively to the system users. The software was largely for small business who are active users of mobile and are always on the go.
  • Scalability: Optimise website’s code to enable it to handle a large traffic.
  • Usability: Add simple instructions to encourage users for higher usability.
  • Responsive: Modern and responsive design for an informative website.

Execution

Research & Process:We had put the website only after thorough research. We tested the website for usability to upgrade the design experience. To avoid any digital hiccups in navigation, layout & functionality user feedback was incorporated.
Designing and Prototyping: We developed user-centric designs ensuring seamless experience. Test elements to refine prototypes and optimise usability. Transformed user insights into the development of website.
User-testing: Test elements to refine prototypes and optimise usability. After remote user testing, we transformed user insights into the development of website.
Develop & Launch: Finalising code and optimising performance to ensure flawless user experience for the website.

Result

40% spike in post engagement launch

We led to 40% increase in user-engagement.  



Improved UI& UX designs

Incorporated UI/UX  elements to encourage higher clicks

Mobile responsive website

15% improvement in mobile responsiveness.

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