40% increase in user sign-ups

Akounto witnessed a 40% increase in user sign-ups and a 60% spike in user engagement following their website redesign.

Objective

Build user-friendly, secure, visually appealing web solutions for accounting professionals to aid efficient financial management.




Challenges

  • Akounto was a new brand and hence developing a user friendly website that offers exclusive user experience was important.
  • We had to develop a website that could be used by a novice who thrives on our knowledge of cost-efficient bookkeeping, tax planning, and accounting in simple way.
  • Develop a website with responsive design that loads fast and is scalable keeping in mind the increase in transactions in future.





Execution

Research & Design: our process involved in-depth user behavior analysis, competitor assessment, and industry trend research to inform the design strategy, integrating user-centric principles and iterative prototyping for an engaging user experience
Prototyping:For the initial interactive model for the Akounto website, incorporating wireframes, mockups, and functional prototypes to validate user experience, design elements, and functionalities before final development
User Testing:User testing involved employing users to interact with the site, collecting feedback on usability, navigation, and overall experience, enabling iterative refinements based on their insights
Develop & Launch:Before launch we proceeded with design and coding, and testing to ensure optimal user experience

Result

50% increase in user engagement

Akounto witnessed a 50% increase in user interaction and prolonged session durations post-website modifications.

 



30% rise in customer satisfaction

The website redesign led to a 30% rise in customer satisfaction and a noticeable decrease in bounce rates, signifying a more engaging user experience.

25% conversion boost

Akounto experienced a 25% conversion boost, translating to increased sales and improved user retention.

 

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