25% rise in overall user satisfaction.

Akounto's mobile product design achieved a 40% increase in user engagement through its streamlined mobile responsive interface.

Objective

Mobile products loads quickly because number of mobile users is higher comparatively to the system users. The product should not hamper the user experience of the accounting product. 








Challenges

  • Ensuring that the mobile products loads quickly because number of mobile users.
  • Streamline the feature inclusion in the mobile product with additional security measures. 
  • Improve the product accessibility
  • Fulfill compliance with the guidelines of the mobile product.







Execution

Ideation and Research:We brainstormed innovative features in ideation, aiming for a unique and creative design approach for Akounto's mobile app. Our research involves delving into user behaviors, preferences, and data to inform my design decisions, prioritizing a user-centric experience.
UX designing: We developed prototypes based on research insights. Later, gather user feedback and iterate on the design for optimal usability.
UI designing: We created an intuitive interface for easy navigation and accessibility. After that, we implemented personalized features for effective financial management.
Testing & Refinement: With our rigorous usability, functionality, and performance testing, we continuously refine the design based on user feedback and market trends.

Result

Increased User Engagement:

Noted a 40% boost in user interaction, evidenced by longer session durations and a 25% increase in app usage frequency.



Enhanced Usability and Accessibility

Improved user satisfaction by 30% through a streamlined interface, leading to more accessible navigation for a broader user base.

Positive Impact on Financial Management

Empowered users with tools leading to a 20% increase in savings or financial literacy, reflecting improved control over personal finances.

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