Higher Trust in Modern Final Solutions

We successfully established a distinctive visual identity for Akounto, instilling trust and modernity enhancing brand recognition and consumer confidence in financial solutions.

Objective

Do branding that is visually appealing and resonates with the purpose of the brand.






Challenges

  • Akounto was a new brand so we had to build a logo that relates to the brand identity.
  • We had to give a simple yet appealing design that is original and strikes a balance with relevance.
  • We had to develop a scalable branding that looks good across all digital platforms.







akounto website challenges

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Result

Brand Distinction

We had set the brand apart and fostering recognition in the competitive financial services market.



Trust & Modernity

The logo exuded modernity reflecting Akounto’s commitment to innovative financial solutions.

Consistent Branding

Akounto maintained uniform brand representation across various platforms and marketing materials, enhancing visibility and consumer engagement.

 

Execution

Filing Buddy - Execution

  • Research & Conceptualization: Conducted industry analysis, identified brand values, and sketched multiple concepts, focusing on financial symbolism and modern design to align with Akounto’s ethos.
  • Sketching & Design Iterations: Developed initial sketches and digital renditions, explored typography, iconography, and color palettes, and refined and iterated logo concepts for visual impact and brand representation.
  • Refinement & Iteration: Incorporated feedback refined the chosen designs, ensuring scalability and adaptability for various applications while maintaining a sleek and professional aesthetic that resonates with the brand’s identity.
  • Finalization & Presentation: Presented the polished branding concepts, selected the most suitable design, and delivered the final package, encompassing various file formats and usage guidelines for Akounto’s consistent brand representation.

Clients

Clients who Inspire &
Grow with Us

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