Communicated Core Brand Values

We created a visually appealing and memorable identity for the brand that communicated its core values of simplicity, affordability, and accessibility.

Objective

Crafting a logo reflecting trust, growth, and financial stability.

 






Challenges

  • Creating a unique and original logo
  • Designing a versatile and scalable logo
  • Creating a timeless logo
  • Communicating the brand’s values

 





Execution

Brainstorming: In this stage, we generated various ideas for the logo, considering the brand's values and the personal finance management industry.
Concept Development: We thought of the letter S, which represented the brand name, and a leaf to define the concept of growth. We experimented with different ways to combine the S and leaf into a single symbol.
Analysis: We analyzed the logo's versatility, scalability, and timelessness, as well as its ability to communicate the brand's values. We also ensured that the logo avoided clichés or overused symbols.
Finalising Logo: We began the finalization process by refining the design. We created various logo variations, including a full-color, black-and-white, and simplified version.

Result

Increased brand awareness by 15%

The logo helped to increase brand awareness by 15% as it was more relevant to the brand.

Improved brand perception by 10%:

Spinach improved brand perception by 10% because it conveyed a sense of modernity, innovation, and trustworthiness.

Increased website traffic by 5%:

Spinach logo increased website traffic by 5% because the logo is more prominently displayed on the website.

Clients

Clients who Inspire &
Grow with Us

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