Building Trust in the Modern Age

We crafted a powerful and modern visual identity for Spinach. This instilled trust in their brand, boosted recognition, and ultimately led to increased consumer confidence in their financial solutions.

Objective

Design a logo that is visually appealing and resonates with the purpose of the brand.






Challenges

  • Spinach was a brand with high competition so we had to build a logo that relates to the brand identity.
  • We had to give a simple logo that is original and strikes a balance with relevance.
  • We had to develop a scalable logo that looks good across all digital platforms.







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Result

Brand Distinction

We had set the brand apart and fostering recognition in the competitive financial services market.



Trust & Modernity

The logo exuded modernity reflecting Spinach’s commitment to personal financial solutions.

Consistent Branding

Spinach maintained uniform brand representation across various platforms and marketing materials, enhancing visibility and consumer engagement.

 

Execution

Filing Buddy - Execution

  • Research & Conceptualization: Conducted industry analysis, identified brand values, and sketched multiple concepts, focusing on financial symbolism and modern design to align with Spinach’s ethos.
  • Sketching & Design Iterations: Developed initial sketches and digital renditions, explored typography, iconography, and color palettes, and refined and iterated logo concepts for visual impact and brand representation.
  • Refinement & Iteration: Incorporated feedback refined the chosen designs, ensuring scalability and adaptability for various applications while maintaining a sleek and professional aesthetic that resonates with the brand’s identity.
  • Finalization & Presentation: Presented the polished logo concepts, selected the most suitable design, and delivered the final package, encompassing various file formats and usage guidelines for Spinach’s consistent brand representation.

Clients

Clients who Inspire &
Grow with Us

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