UI is the interface of a website between the operator and the device. User Experience was first coined as a term in 1995 by Donald Norman. UI/UX will keep evolving as the electronic devices keep advancing. A user's time spent on a brand website is majorly determined by its design and experience. A brand needs to have a desirable and welcoming approach to the design of a website in order to engage the sought audience. Many brands take UI/UX for granted, resulting in the downfall of brand identity.


Consumption of online content has changed drastically which has completely altered the user's digital experience. Every brand in today's tech-savvy world needs to have a design principle to reach out to their targeted audience and maintain the brand love. Noboru helps in defining this audience for your brand to give the customers the digital experience that they expect.


  • Decoding the brief:Noboru examines your brand ideology and your interaction with the audience based on which research for the target audience and competitors is performed.
  • Persona Building:Customers expect a smooth interaction with your brand journey. Noboru designs a perceptible website that will stay with your audience for a long time.
  • Use-Case building:Noboru sets up use-cases that determine the user's purpose of visiting your brand website. For example, Product Descriptions, FAQs, Pricing, Blogs, Contact information, etc.
  • Wireframing Stage:After building upon the website assets, UI/UX experts at Noboru start wireframing the interface of the brand website and form a communication channel.
  • Visual Development:As per the brand style guidelines, we start to design the visual representation of the website which resonates with the brand persona.
  • Measure and Improve:Using the design analytics tools such as AppsFlyer, Google Analytics, and Omniture, Noboru measures the success of the designs and improves the user experience wherever required.

Why this is Important

  • 88 percent of online consumers are less likely to return to a site if they’ve had a bad user experience.
  • It takes 0.05 seconds for users to form an opinion about the brand's website. Better the design, better is the time duration of the user on the website.
  • UI/UX cuts down development costs through user research, design architecture and user testing.

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When can I expect the results for UI/UX?1 min read

UI/UX communicates with the audience and is supported by the best SEO practices which help in getting the user this experience. UI/UX will start to gain traction to your brand website after a month or so.

What are the best UI/UX practices?1 min read

The best UI/UX practices include getting into the user’s mind to define user goals, establishing a product design consistency, which provides to be consistent with typography, logo, brand color, and schemes.

How to create a logo?1 min read

To create a memorable logo, think about the target audience first. Choose the brand style guide and jot down the keywords around emotions by drafting a client lab and mood boards. Define a color palette, pick the most appropriate font, and start creating various versions of the logo.

What are the tools used in drawing illustrations?1 min read

Tools used in drawing illustrations are Kyle’s Brushes, Adobe Photoshop, Adobe Illustrator, Affinity Photo, and Corel Painter.

What is UI/UX?1 min read

Design is a flow of subjects which is not limited to graphic illustrations only. UI/UX is a form of communication that enhances the user’s journey. UI stands for User Interface, which is a graphical layout of an application on any digital device. UX is User Experience. It is an interaction with a website or an app. It describes a person’s behavior and attitude while using a particular product, system or service.

What is an Infographic?1 min read

An infographic is a pictorial representation of information conveyed. The data gets delivered in a way that will communicate with the acquired audience through graphics. An infographic is always more impactful than a written text as it conveys the message visually.

What are the benefits of UI/UX?1 min read

UI/UX pervades the needs of users on the website or app. It fills the spaces in a way that communicates with the audience. UI/UX pushes the website interaction with the user towards call-to-action with ease of navigation. Designs play a significant role in reducing support costs and simplifies the need for the product.

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