Modern Solutions: Earning Your Trust with Lasting Results

We built a modern, trustworthy visual identity for lushful, boosting brand recognition and consumer confidence in their natural farming methods.

Objective

Design a logo that is visually appealing and resonates with the purpose of the brand.






Challenges

  •  Lushful advocates for natural farming methods that promote soil health and biodiversity so we had to build a logo that relates to the brand identity.
  • We had to give a simple logo that is original and strikes a balance with relevance.
  • We had to develop a scalable logo that looks good across all digital platforms.







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Result

Brand Distinction

We had set the brand apart and fostering recognition in the competitive organic fruits and vegetables market.



Trust & Modernity

The logo exuded modernity reflecting Lushful’s commitment to exceptional organic offerings that are good for you and good for the planet.

Consistent Branding

Lushful maintained uniform brand representation across various platforms and marketing materials, enhancing visibility and consumer engagement.

 

Execution

Filing Buddy - Execution

  • Research & Conceptualization: Conducted industry analysis, identified brand values, and sketched multiple concepts, focusing on organic and trustworthy symbolism and modern design to align with Lushful’s ethos.
  • Sketching & Design Iterations: Developed initial sketches and digital renditions, explored typography, iconography, and color palettes, and refined and iterated logo concepts for visual impact and brand representation.
  • Refinement & Iteration: Incorporated feedback refined the chosen designs, ensuring scalability and adaptability for various applications while maintaining a sleek and professional aesthetic that resonates with the brand’s identity.
  • Finalization & Presentation: Presented the polished logo concepts, selected the most suitable design, and delivered the final package, encompassing various file formats and usage guidelines for Lushful’s consistent brand representation.

Clients

Clients who Inspire &
Grow with Us

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