Design a Simple Hair-Raising Logo

We had to craft a brand logo to convey brand's value, mission, and personality to makes it recognisable for everyone.

Objective

Design and develop a logo for Filing Buddy and keep it same across digital touchpoints.




 

Challenges

  • We had to differentiate the brand and position it as one easily accessible service provider for all type of business requirements like setup, compliance, tax-filing and other legal or regulatory requirements.
  • The competition was high in the market. Some of the existing brands were VakilSearch, Clear Tax & India Filings.

Execution

The brand wanted to exhibit that filing tax and meeting all regulatory compliances for legal, financial, and corporate requirements is a hassle-free process. The font was a perfect blend of modernity and professionalism just like the financial services.
Filing Buddy claimed that whatever they did, they did with a smile. So we moved ahead strategically.
We took element of book to show compliance paper work.
The upward arrow showed that the company worked for the growth of the clients.

Result

We created a unique logo

What came out after our work surprised and appealed to our client. An arrow represents Filing Buddy’s commitment to steering clients toward financial success, ensuring a seamless tax filing journey.  

 



Graphic Element of Smile

We incorporated a smile, a friendly element that embodies Filing Buddy’s dedication to make tax filing process a delightful experience.

Brand Color Palette

To evoke a sense of professionalism and trust, we carefully selected a colour palette consisting of Calm Blue, Glow Yellow, Deep Blue, and Off White.

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