Why should as an Advertiser, I need to consider Programmatic Advertising?
In Programmatic Advertising, an advertiser can measure & scale the performance with the help of technology. They will also be able to decide whether to serve the ad to the user or not, based on the targeting relevancy like behavioral, demographic, geolocation, device, etc., with the power that data advertisers can generate personalized messages for each user, and they have control of their spending. These are some of the things that help to create advertiser brand awareness and drive engagement.
Programmatic video ads have grown with large formats so that even a site without a traditional video player can run video ads. The conventional ad format of video are:
- In-stream: Traditional video ads
- Out-Stream: SDK loads video player at the time of ad serving to the site
- In Banner: Within 300×250 dimension video ads can run
The growth in usage of video content applications like Youtube, Facebook, and Tik Tok has helped in the programmatic video ads growth parallelly.