Social media content leverages upon the personality of the platform where you are planning to engage the users. Native content is a catalyst for creating your niche audience on any social media platform. Any medium could be the best suitable platform for your product or service based on the audience, which is the intent for engagement. For instance, a CEO usually promotes the brand and product on LinkedIn with meaningful communication and would love to share their interests through pictures on Instagram. A platform-specific approach to creating content will always be the most suitable.