What is the difference between Google Adwords and Google Display Network?

Google Ads, aka Google Adwords, is a platform that helps the advertiser to display the ads to the relevant users based on the appropriate keywords and Ad copy they create with a competitive bid amount. They have two types of inventory sources.

  • Google Search Network
  • Google Display Network

In Search Network Text ads, shopping ads will display on the Google Search Page and search partner sites where a Google Display Network has nothing to do with Google Search page; instead, they have millions of Websites and Apps integrated with their network. In GDN websites and Apps, Google Ads serve the Display and Video Ads. 

Bluntly, Google ads are a platform that helps to serve them relevant advertisements to the user and helps to drive performance for the advertiser. where GDN is a Network of millions of websites and Apps with inventory to sell when a demand with reasonable price comes from Google Ads or any advertisers of Google Marketing Platforms

 Downlaod PDF

We would love to have your opinion.

Your email address will not be published. Required fields are marked *