What is programmatic advertising for dummies?


Programmatic Advertising = “Right User, Right Time, Right Ad”.

Programmatic Advertising is an automated approach to ad space buying and selling. Before buying and selling each ad impression, several data points (behavioral, demographic, Geo, device, etc.) are analyzed and decide the relevant advertiser and relevant ad to show to the user. All the complex analysis of data is made and delivered to the user in less than 100 milliseconds. 

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