What is a Paid Campaign?

Paid Campaigns are valuable elements in launching, promoting and advertising a brand. One has to pay for the campaign that includes categories such as PPC (Pay Per Click), PPI (Pay Per Impression) and Display Ads. To derive efficient marketing campaigns, Paid Campaigns are usually displayed to users on the sides, top, or bottom of web pages. Marketers can pay more to have their ads featured on more popular websites to increase traffic.

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