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What is a DMP? How does it help Advertisers and Publishers?

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A Data Management Platform is centralized data warehouse which collects the data from various 1st party, 2nd and 3rd party data sources and unifies them and create audience segment based on the insight obtained from the user cookie-like interest, demographic, geo, etc., later the audience segment can be used by both the advertiser and the publisher.

Benefits for Advertiser

  • Retargeting
  • Data-Driven Media Buying
  • Analytics

Benefits for Publisher

  • Optimize website performance
  • Increased Revenue
  • Organized Data 

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