What are the features of digital marketing?

A website should be SEO-friendly to perform on any digital marketing strategy. Creating awareness on social media has become a close feature of digital marketing without any expenditure spent on it. After embedding the positioning of the brand, result-driven AdWords and SEO can help to reach a broader audience. A marketer needs to be updated about the current trends of email, content, design, SEO to drive a fruitful digital marketing campaign.