What are the challenges of social media marketing?

Social media seeks timeliness and relevance. To create high-quality content with purpose regularly is the biggest challenge to make an active social media marketing strategy. Content creators often lag with the originality of the material, thus resulting in less traction. Marketers lack a platform-specific approach due to insufficient time and hence, fail to create ROI on social mediums. There are no proper marketing funnels and social media budgets in many companies; therefore, they cannot differentiate between quantity and quality.