What are the challenges of SEO?

Though search engines offer a wide range of solutions to rank better in the search index, there are hard challenges one has to face, such as finding the right keywords with accurate data to rank higher. Updating the site design and content regularly, choosing the right SEO tools, creating high-quality content remain some of the challenges that companies face every day. In addition to this, applying a multi-channel approach for content management, website speed loading also reflects SERP.