What are the challenges in branding?

With the rapid growth and intense competition between brands, it is a challenge more than ever to stand out in the market with exceptional branding. The audience is more equivocal in terms of comprehending the brands in the market. Users are very fast-moving while choosing brands and perceive the best of all brands. Some of the other challenging factors are the development costs, short-term financial concerns for creating long-term assets, communication and connectivity.