What are DSP and SSP?


A Demand Side Platform is an advertiser platform that uses a powerful AI & ML based algorithm, to check the relevancy of each user to the ad and decides to buy the inventory or not. Some of the critical benefits of DSP are:

  • Greater control over the inventory 
  • Demand Side platform also provides high data transparency about each ad impression
  • Based on insight, advertisers can optimize spending towards their goal.
  • Sophisticated targeting options available

A Supply Side Platform is an Ad-Tech platform used by the publishers to optimize their ad inventory in real-time. Some of the key benefits are

  • Increase in fill rate
  • Competitive price for the inventory
  • Helps to maintain Publisher Brand Safety by blocking bad ads
  • SSP works with DSP to keep in control the limit of a similar ad impression to the users

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