Is Google Adwords programmatic?


Though Google Ads (formerly called Google Adwords) has the most of the targeting capabilities of a programmatic platform, it is not programmatic since they are limited to their search engine and partner site for displaying ads. Also, data-wise they use their data, but the programmatic platform uses the combinations of 1st, 2nd, and 3rd party data to evaluate each user before serving the relevant ads.

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