Difference between DMP and CDP?
The critical difference between a Data Management Platform and Customer Data Platform is
| Data Management Platform | Customer Data Platform |
| In DMP, data collected from various 1st, 2nd, and 3rd party sources, normalized, taxonomy, and audience segment created. | In CDP, the data are collected from the advertiser’s sources only and grouped into a segment. |
| The Audience in DMP is an anonymous cookie ID. | In CDP it stores personal data like Name, Mail, location, etc., |
| DMP helps to reach a wider audience and reach the lookalike audiences | Using the CDP audience, a marketer delivers a customized message for each user. |
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