Difference between DMP and CDP?
The critical difference between a Data Management Platform and Customer Data Platform is
|Data Management Platform
|Customer Data Platform
|In DMP, data collected from various 1st, 2nd, and 3rd party sources, normalized, taxonomy, and audience segment created.
|In CDP, the data are collected from the advertiser’s sources only and grouped into a segment.
|The Audience in DMP is an anonymous cookie ID.
|In CDP it stores personal data like Name, Mail, location, etc.,
|DMP helps to reach a wider audience and reach the lookalike audiences
|Using the CDP audience, a marketer delivers a customized message for each user.