Difference between DMP and CDP?


The critical difference between a Data Management Platform and Customer Data Platform is

Data Management PlatformCustomer Data Platform
In DMP, data collected from various 1st, 2nd, and 3rd party sources, normalized, taxonomy, and audience segment created. In CDP, the data are collected from the advertiser’s sources only and grouped into a segment.
The Audience in DMP is an anonymous cookie ID.In CDP it stores personal data like Name, Mail, location, etc.,
DMP helps to reach a wider audience and reach the lookalike audiencesUsing the CDP audience, a marketer delivers a customized message for each user.

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