Any case study about the uplift of performance through Programmatic Advertising?
Yes, there is a no.of case study you can find from the platforms and marketers. Here I will discuss one of the case studies of performance uplift using Programmatic Advertising. Unilever wanted to increase the sales of its Magnum ice cream in Turkey, so they worked with Mindshare and The Trade Desk platform. They used the power of audience targeting and lookalike targeting models with a tailor-made message for each audience like the white-collar workers, Mothers, and sun-seekers. When a message is delivered to the relevant people, the engagement will be high, which is like the song you listen to based on your mood. This campaign outperformed the CPA goal by 429%. They also collected the people’s choice of ice cream through a survey that they can use in future campaigns.
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