20X growth in organic traffic

In 12 months, we were able to bring 20x growth in the organic traffic for Digit Insurance with our unique strategies.

Objective

Improve brand visibility on the web while driving relevant traffic to the website

Challenges

  • It was a new brand with a new website in the market

 

  • The most difficult part was to explain super
    complicated insurance terms and conditions in the
    most simplified version so that even a 15-year-old can
    easily understand Insurance as a subject

 

  • Highly competitive industry

 

  • A new brand was set to fight with already
    established players like Reliance General Insurance,
    Tata AIG, Bajaj Allianz, HDFC Ergo, Iffco Tokio, Bharti
    AXA, Kotak Mahindra, ICICI Lombard, etc.

 

  • Tasked to do it Organically

digit challenges

Result

20X Growth in Organic Traffic

We achieved 20X growth in organic traffic in just 12 months time and helped the brand in reaching 1M+ traffic mark

 

98% Non-branded Traffic

An impressive 98% of our visitors arrive through non-branded search terms from search engines, significantly enhancing our organic brand awareness.

219% Uplift in Backlinks

By high-value content creation and content dissemination, we increased the referring domain counts to 10K+ and the count of backlinks increased by 219%

Execution

Content prediction model: Through comprehensive research into content consumption behaviors and industry demand, we gained a profound understanding. This knowledge empowered us to deliver exceptional value to potential customers precisely during their zero moments of need, enhancing our brand’s impact and engagement.

Research on content consumption: We understood the content consumption behavior and demand in our industry which helped us to give value to our potential customers in the zero moments.

Authority Building: Strategic content to fill the gap of an area of understanding and doing this in a consistent fashion helped us to become the host and subject matter expert as we received many requests to provide thought leadership and content which is understood by almost everyone.

Content creation: “Insurance simplified” is the motto of the brand and we infused the same DNA into our content creation

Clients

Clients who Inspire &
Grow with Us

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