Within 6 months, we were able to achieve an uplift of 27% in the monthly organic traffic of Aditya Birla Sun Life Insurance website.
Improve brand visibility on the web while driving relevant traffic to the website
Authority contents
We achieved 20X growth in organic traffic in just 12 months time and helped the brand in reaching 1M+ traffic mark
An impressive 98% of our visitors arrive through non-branded search terms from search engines, significantly enhancing our organic brand awareness.
By high-value content creation and content dissemination, we increased the referring domain counts to 10K+ and the count of backlinks increased by 219%
Content prediction model: Through comprehensive research into content consumption behaviors and industry demand, we gained a profound understanding. This knowledge empowered us to deliver exceptional value to potential customers precisely during their zero moments of need, enhancing our brand’s impact and engagement.
Research on content consumption: We understood the content consumption behavior and demand in our industry which helped us to give value to our potential customers in the zero moments.
Authority Building: Strategic content to fill the gap of an area of understanding and doing this in a consistent fashion helped us to become the host and subject matter expert as we received many requests to provide thought leadership and content which is understood by almost everyone.
Content creation: “Insurance simplified” is the motto of the brand and we infused the same DNA into our content creation
It was really nice working with Noboru team. I liked the way the team executed the overall project. One of the really good things about Noboru team is, they evolve with time and as per the client’s requirements. Things keep changing in Digital Marketing, accordingly they managed well in terms of coming up with new ideas, improving the quality as per the feedback, consistency and timely delivery.
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