25% increase in user acquisition and increase in authority

We created a distinct and trusted identity for higher user engagement.

Objective

Position Answer the Genie as the authoritative and trusted source for personalised insights in the realm of advice and solutions.



Challenges

  • Ensure the uniqueness of the brand in the competitive market.
  • Convey the message of the brand to the audience.
  • Build trust as it was a new brand to advice answer seekers about IT, travel, finance, and other things.

Execution

Brand essence definition: We defined the brand, its values and purpose to set it apart in the mind of the customers.
Designed a unique and a relatable logo. Answer the Genie was inspired by the character Genie that answers every prayer of the wish seeker. It was a captivating visual identity for the audience.
Crafted a user-centric website design with seamless and intuitive UX. Used branding same across.
Strategically used the branding elements on websites across all digital touchpoints. Utilised social media, influencers, and educational content to educate about ‘Answer the Genie’. Solidified brand’s position as the go-to platform for personalised insights.

Result

30% boost in brand recognition

Establishing it as the go-to source for personalised insights.



25% increase in user acquisition

Answer the Genie was recognised as a trusted source for insightful solutions.


Unique brand identity

The unique character logo helped people relate and trust the brand.

 

Clients

Clients who Inspire &
Grow with Us

client-logo
client-logo
client-logo
client-logo
client-logo
client-logo
client-logo
client-logo
client-logo
client-logo
client-logo

Trusted by Small and Large Enterprises Globally

Testimonials

Featured Inside

Keep up with the latest news and events.
Subscribe to our newsletter.

    ×